Research Director - Customer Data Platforms, Intelligence and Analytics
International Data Corporation
- London
- Permanent
- Full-time
- Collaborate and cooperate with IDC's WW customer experience management team and relevant industry analysts around the world.
- Publish and present innovative, insightful, and actionable quantitative and qualitative research on the market's ongoing efforts to elevate CDPs and Customer Analytics software as key foundational pieces of the customer experience. This work includes writing well-researched and concise reports, generating forecasts, survey data and case study analysis, offering actionable market commentary and presenting findings to vendors according to a well-defined research schedule.
- Support marketing, business development, sales prospecting and support efforts with technology vendors and end user clients.
- Provide first-class customer support and advisory services. Our clients rely on us for timely and actionable insights and ongoing customer interaction is a top responsibility. The ideal Research Director candidate will also foster close relationships within the media and financial communities.
- It is expected that the Research Director will have opportunity to present IDC's market perspective at industry and client events and garner new business for IDC.
- This is a research, publishing, custom project and data intensive role. Analysts will build, run and analyze vendors and products for IDC MarketScapes, market surveys, and market dynamics that are a foundation for spending guides and other IDC data products.
- A BA/BS college degree is required with a preference towards an MBA or MS degree.
- At least 10 years of previous market research experience as well as comparable customer intelligence and analytics industry experience.
- A solid understanding of customer data platforms, customer intelligence (influenced by AI/ML and Generative AI) and customer experience analytics technologies and strategies, and broader information technology in general.
- Excellent writing, analytical, interpersonal and presentation skills to evangelize on the evolution of customer data platforms and customer intelligence in the digital age.
- Ability to develop and maintain quantitative data models, develop related qualitative analysis, analyze survey data and deliver thought-provoking research in a timely fashion.
- A proven track record of effectively multi-tasking, meeting deadlines and delivering high-quality research.
- Ability to work independently and with a team.
- Proficiency with Microsoft Office applications, with strong Microsoft Excel or SPS data analysis.
- Strong time and task management skills are required
- Travel is expected to be moderate (approx. 25%).