Head of Digital Marketing
The Candidate
- Manchester
- £70,000 per year
- Permanent
- Full-time
- Lead, manage, and mentor the Digital Marketing team.
- Develop and execute a comprehensive digital marketing strategy to drive profitable revenue growth.
- Oversee and optimise channels including Paid Search, Paid Social, Shopping, Affiliates, Organic, and Email.
- Collaborate closely with the E-Commerce team to drive relevant and converting traffic.
- Implement best-in-class CRM strategies to enhance customer relationship journeys.
- Identify and capitalise on platforms and partnerships to facilitate profitable growth.
- Set and achieve/exceed targets, reporting on performance and budget allocation.
- Utilise data-driven insights to inform decision-making and improve ROI.
- Conduct A/B testing and other analytical methods to optimize campaign performance.
- Foster collaboration with cross-functional teams to ensure alignment and success.
- Quality of proven experience in digital marketing roles, with recent team management experience, preferably in the online retail sector.
- Strong understanding of e-commerce trends, customer behaviour, and market dynamics.
- Track record of success in developing and implementing effective digital marketing strategies.
- Proficiency in data analysis and using analytics tools to drive decision-making.
- Excellent leadership, communication, and interpersonal skills.