Demand Generation Manager
Leap Tools
- Toronto, ON
- Permanent
- Full-time
- Run and build multi-channel programs working with the Senior Manager to execute a comprehensive demand generation strategy to grow our dealer network and increase share of wallet with our current dealer customer base.
- Be well versed in marketing strategies for the following channels: that includes a number of key channels like, inbound marketing, emails, webinars, events, digital advertising, sponsorships, and direct mail
- Develop and implement demand generation campaigns and programs. Own campaigns from inception to launch.
- Develop hypotheses, experiments, A/B tests to increase inbound generated leads and pipeline
- Build relationships with industry leaders and develop sponsorship programs that drive brand and product awareness
- Work closely with product marketing and the dealer team to align efforts and drive revenue
- Develop and maintain relationships with partners, associations, and other stakeholders
- Work alongside the Sr. Manager to develop and execute strategy for lead acquisition and channel optimization
- Use data and analytics to measure and improve the performance of demand generation efforts. Make recommendations on areas to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
- Work closely with design to build out assets for dealer team to help drive Roomvo product usage
- Monitor industry trends and stay up-to-date on new technologies and techniques
- Attend industry events and conferences to build relationships and promote the company
- 2-3 years of demand generation experience in a B2B Saas environment
- Proven track record of successful management of multi-channel campaigns that contribute to the sales pipeline
- Prior experience identifying and building out new channels to drive lead generation
- Exposure and working knowledge of Salesforce and marketing automation tools such as HubSpot and Marketo
- Experience with digital paid media platforms like: Google Ads, LinkedIn Ads, Facebook Ads etc
- Strong analytical skills, with experience analyzing data and making data-driven decisions
- Knowledge of sales techniques and strategies
- Bachelor's degree in marketing or related field
- We work in tight-knit teams to maximize speed and cultivate an ownership mentality.
- We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
- We promote an environment where ideas are challenged. The best ideas win!
- We're hyperfocused on our achievements and our ability to execute on our promises. We act with urgency.
- It's not always about us. We give back to our community to ensure it can grow.
- We love to compete and have fun. Our game nights are legendary.