Senior Home Care Marketer - Director of Community Relations and Business Development
HomeWell Care Services
- Columbus, OH
- $65,000 per year
- Permanent
- Full-time
- Complete a minimum of 8-10 daily face-to-face sales calls with referral sources for purposes of generating business leads
- Attending senior focused networking meetings.
- Identifying new opportunities for business growth.
- Establish, grow, and maintain relationships with professional referral sources, such as hospital case managers, assisted living facilities, skilled rehab facilities, home health agencies, and hospice
- Plan, attend, and organize community marketing events to enhance our visibility in the community and generate new relationships and business opportunities, as well as marketing HomeWell in the community that we serve.
- Educating and utilizing Value demonstration for referral sources and consumers.
- Ensure that lead sources are stocked with HomeWell marketing materials.
- Document networking and outreach activities in the marketing section of the HomeWell Management System.
- Maintaining current and prospective contact information for lead sources in the HomeWell Management System.
- Attend staff meetings.
- Basic cross-training in other roles of the business, so can assist as needed and directed by the Executive Director.
- Consultative sales experience in home care, senior care, hospice, or related field required
- Ability to interface effectively with professionals in a variety of positions (finance, legal, health care, etc.)
- Ability to execute the sales plan
- Bachelor's degree in related field preferred (sales, marketing, business administration, etc.)
- Valid drivers' license and proof of insurance required
- Ability to travel locally to meet with professional referral sources
- Self-motivated with ability to thrive with minimal direct supervision
- Outgoing and friendly personality
- Excellent verbal and written communication skills
- Excellent mentoring, coaching and people management skills
- Effective time management.
- Ability to establish rapport and build trust both with company staff as well as with referral sources and prospective clients
- Accountable for meeting and exceeding sales goals
- Ability to take a leadership role in growing the business