Senior Brand Manager
American Chemical Society
- Columbus, OH
- Permanent
- Full-time
- Contribute to development and management of annual brand marketing plan, metric targets, and budget
- Lead enterprise thought leadership strategy and execution, including accountability for growth of CAS Insights scientific thought leadership platform
- Plan thought leadership content calendar aligned to strategy and oversee development of relevant content assets, events, etc. in collaboration with appropriate technical SMEs and agency partners
- Lead on-going data-driven optimization of brand content strategy and promotional campaigns by analyzing performance data and tracking market trends
- Establish and optimize repeatable processes and standards for efficient content development, publishing, and promotional execution
- Lead assigned brand campaigns, programs, and events
- Establish strong, collaborative relationships with Marketing and Sales peers and SMEs to support integration of brand elevation strategies across touchpoints and enable alignment of all key initiatives to brand strategy.
- BA/BS degree or higher in a related field.
- 7+ years of demonstrated success in marketing, branding, PR, publishing, or communications roles.
- Demonstrates a solid understanding of brand strategy and principles of brand and marketing management
- Expertise in brand, content marketing, and thought leadership strategy and execution
- Previous experience leading planning, development, and execution of campaigns targeting global audiences, preferably focused on technical or scientific solutions, services, or segments.
- Previous experience developing and executing integrated content strategies leveraging multiple asset types, such as articles, whitepapers, webinars, videos, infographics, etc.
- Demonstrated experience engaging and driving execution through agency and/or freelance resources and managing agency relationships.
- Demonstrated process improvement, data analysis, and data-driven decision-making skills.
- Strong interpersonal, writing, and presentation skills. Able to communicate effectively across all levels of management in a highly matrixed or agile environment.
- Ability to manage multiple projects at the same time in a fast-paced, agile environment.
- Marketing or branding experience in a global business
- Knowledge of one or more of CAS target market/customer segments including: pharmaceutical, chemical, life sciences, intellectual property, energy, data science, etc.
- Experience with SEO platforms, e.g. SEMRush; Google Analytics; Sharepoint, Tableau