Marketing Strategist

• Conducting thorough market research to understand the target audience, market trends, competitors, and industry dynamics. Analysing data to identify opportunities and challenges.

• Developing comprehensive marketing strategies aligned with the organization's goals and objectives

• Planning and executing marketing campaigns across various channels, such as digital, social media, email, print, and events. This includes setting campaign goals, creating content, managing budgets, and monitoring performance.

• Ensuring consistency in brand messaging and positioning across all marketing channels. Developing and maintaining brand guidelines to maintain brand identity and reputation.

• Gathering and analysing customer insights to understand their needs, preferences, and behaviours. Using this information to tailor marketing strategies and campaigns to better resonate with the target audience.

• Staying up to date with the latest digital marketing trends and technologies. Implementing digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing

• Tracking and analysing the performance of marketing campaigns using various analytics tools. Generating reports and insights to measure the effectiveness of marketing efforts and make data-driven decisions for optimisation.

• Working closely with cross-functional teams, including sales, product development, and creative teams, to ensure alignment and integration of marketing strategies with overall business objectives.

WGT EHR