Head of Marketing & Growth
Vitl
- London
- Permanent
- Full-time
- Achieved over £10m in revenue with consistent YoY growth
- Helped over 1,000,000 people learn more about their health with our industry-leading online nutritional health consultation
- Launched in retail with our products in over 2,000 stores including Boots, Sainsbury's, Holland & Barrett, Waitrose and Ocado.
- Created a service that customers love - we've got ourselves a 4.5* (and climbing!) rating on TrustPilot!
- Build on a data-driven marketing strategy to achieve Vitl’s growth objectives
- Manage paid search (Google) and paid social campaigns (Meta & TikTok) to ensure optimal CPA, including both campaign management and an always-on A/B testing program
- Own our paid creative strategy by producing highly performance-led creatives to drive paid social performance, supported by agencies & freelancers
- Drive DTC customer retention through relevant channels, such as CRM and our reward scheme
- Develop growing channels such as affiliate marketing, brand partnerships, and SEO. You will also be responsible for discovering new performance-led channels such as influencer marketing
- Own DTC data and analytics including regular reporting, budget analysis, website metrics, and monthly forecasting. You will also conduct ad hoc analyses to optimise acquisition and retention efforts
- Build on Vitl’s brand strategy to further elevate brand awareness and proposition, from PR, influencer marketing and credentials, to helping redefine our brand guidelines
- Hands on, proactive and self-motivated: this is a high impact role where the ability to be hands on is key. An ideal candidate will be excited about elevating the next leading vitamin brand with a lean team and budget, good at prioritisation, and is a proactive self-starter who loves working in a fast-paced environment
- 3+ years of experience in digital/growth marketing: with a specific focus on paid search and paid social
- Highly creative: experienced in continuously conceptualising and testing new creatives & assets to grow Meta ads
- Commercially-minded with a track record of driving substantial growth, and good understanding of key profitability drivers such as retention rate and LTV
- Strong data skills: Vitl’s strength lies in the wealth of data we have gathered about our customers. You'll need a strong ability to dissect performance of our channels, as well as the ability to utilise & manipulate data to gain insights you need to boost acquisition and retention. Good experience in analytics tool such as GA4 and Heap; big data management and visualisation (e.g. proficiency with looker studio) will be beneficial
- UX and CRO experience such as guiding landing page testing & design that will further help improvise paid performance. Good eye for improvement in web design and usability
- Budget and forecast management: experience in managing budgets and allocating spend effectively across channels, as well as strong experience in modelling & forecasting future performance
- Strong communication, leadership, and stakeholder management skills with the ability to grow, inspire and develop high performing teams
- Experience working in DTC and subscription brands
- Experience working in a the wellness industry
- Experience in managing photoshoots & filming, including working with studios & freelancers on creative direction and execution
- Brand marketing experience: good understanding the role & principle of brand building, and experience in managing brand-led initiatives e.g. PR, working with brand agencies, etc.
- Proficiency in Google BigQuery & ability to write SQL
- Experience in growing Amazon brands
- 💵 Competitive salary according to your level of experience, as well as potential for stock options at a young, high-growth startup
- 👩💻 Unparalleled learning, surrounded by some of the most passionate and brilliant people in the industry
- 🏢 Amazing office space in Vauxhall with a gym, rooftop terrace and views over the river
- 🏡 25 days' holiday, plus bank holidays
- ☀️ Earlier finish on Fridays during summer months
- 🙋 2 days social impact leave for public service, voluntary or charitable activities
- 🧑⚕️ Private healthcare through Vitality and mental health support from Spill
- 🎉 Free weekly team lunches and breakfasts, plus regular social events
- 📚 £1,000 personal allowance per year for learning and development
- 👶 Enhanced maternity and paternity leave
- 💊 A Vitl vitamin subscription of your choice, of course!