Marketing Executive
Premier Golf
- Alpharetta, GA
- $50,000-55,000 per year
- Permanent
- Full-time
- Develop and execute integrated marketing activities, including new product launches, destinations, events, strategic marketing partnerships, and services.
- Generate measurable demand and lead generation resulting in clear ROI.
- Lead on customer lifecycle management, maximizing customer satisfaction, leading to increased client retention and growth in repeat business for targeted Premier Golf products & services
- Drive B2B partnerships with media outlets, tourism boards, and strategic partners.
- Manage events, including trade shows and B2C activities across the USA. Co-ordinate with the team, external partners, and third-party investment to ensure exceptional delivery
- Influence the overall marketing strategy utilizing insights and data to form short, medium, and long-term objectives.
- Manage budgets and develop forecasting for marketing activities.
- Support on the management and updating of the Premier Golf website as required, utilizing the backed system, WordPress.
- Build, test, send, and report on segmented email communications
- Manage Premier Golf Social Media accounts, develop a plan for activities, and execute, designed to drive engagement and growth across all platforms.
- Develop content for digital platforms, including on-page, blog, and social media.
- Bachelor's Degree in Marketing, Business, Management, or a related field
- Experience in Marketing, Management, or similar role
- A strategic and creative thinker who is outgoing and an effective communicator.
- Experience working in and building effective teams, managing and communicating with multiple stakeholders
- Highly organized and efficient
- Proven ability to work independently with limited day-to-day interaction
- Detail-focused, self-motivated, and proactive
- Experienced at managing projects - including communication, timelines, budgets, and delivery
- Desire to achieve best practice delivery across all elements of the role
- Experience with: social media platforms, website CMS Systems, design & video editing software
- Experience in event planning
- A passion for Travel and/or Golf/Sports
- Health Benefits
- PTO Benefits
- Paid Holidays
- Retirement Fund
- Personalized development plans
- Honest feedback and coaching sessions
- Familiarization trips to our destinations to help build your product and travel knowledge
- In-house training programs tailored to our department