Welcome to Kia UK!About UsKia UK is a leading automotive brand offering one of the industry’s largest range of models across multiple vehicle segments, contributing to it being the fifth most popular UK car brand in 2023. With more than 190 Kia dealerships across the country, Kia is now widely known for its advanced electrified products offering the technology of tomorrow, today. Spearheading this charge are award-winning products including the fully electric EV6 – Kia’s first dedicated electric vehicle – and the new pioneering EV9.Kia UK has consistently grown for over 30 years, supported by bold design, quality products and ever-evolving customer service. By 2027, the brand aims to offer no less than nine fully electric vehicles in the UK, a positive step towards becoming a leading global sustainable mobility solutions provider.People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally. This was recognised with Kia UK named as one of the UK’s Best Workplaces™ 2024 by Great Place To Work®, and also ranked in the 2023 Best Workplaces™ for Women. Kia employees reported positively on areas such as working atmosphere, trust in management, corporate strategy, pride in working for the company, benefits, facilities and much more!The RoleThe CRM and Digital Experience Manager is responsible for the development and implementation of Kia UK Limited’s (KUK) Marketing strategy (becoming Leaders in Electrification and Digital Solutions) for customer engagement and content management with the aim of building a loyal Kia customer database, driving sales and converting prospects to next generation Kia owners.Key Responsibilities/Tasks:To provide full-service marketing resource, including strategic planning, the formulation of annual marketing plans, quarterly campaigns, budget management, briefing of agencies and management of the creative production process.Identify and monitor key KPI metrics and monitor the usage and effectiveness of materials/campaigns.Management and control of assigned budgets, ensuring the relevant stakeholders are aware of spend commitments and managing budget spend levels thorough adherence to SAP protocols.Management and implementation of measurement tools to record performance of each core programme.CRMDesign and execute email strategies to maximise customer engagement, purchasing & conversion, reducing bounce rate etc.Develop a Customer Journey which incorporates all communications from KUK to Customers and Prospects.Owning the lead management process for Marketing.Develop customer marketing initiatives to increase traffic, engagement and leads, which lead to conquest customers and ensure customer retention.Working closely with the Customer Quality Team to improve the customer retention and database quality.Manage the upcoming transition from Siebel to Sales Force.Plan and Develop Dynamic content to support multiple Customer Journeys from Prospect through to Repurchase.Developing an email strategy for improving the Dealer Email Marketing Process working with Kia Contact focusing on Tactical, Launches and bespoke campaigns.Drive the Customer Engagement via marketing communications to specific demographics, segments and hand raisers.Working closely with the digital team to tag, integrate and monitor customer behaviours on the website.Digital ExperienceManage Showcase content, ensuring it remains always up to date and relevant.Manage the creation and maintenance of 360 digital assets & ensuring earliest available reference photos for new vehicles/derivatives.Ownership of Dealer Digital Solutions content and reporting including Digital POS and Marketing Portal.Enhancing Dealer & Customer usage of the these digital tools including reporting and analysis of usage, downtime, troubleshooting, etc.Responsibility for the creation and management of all digital product literature (product brochures, specification sheets and monthly price list updates).About YouEducated to degree level or equivalent level preferred.Automotive experience required. An understanding of Project Management is highly beneficial.Broad spectrum of automotive knowledge across functions.High energy, driven, self-starter and well-motivated.Excellent written and spoken English with some copywriting experience.Knowledge eCRM/EDM/Email Marketing.Demonstrate effectiveness in working cross functionally.Organised individual with a high level of attention to detail and results driven.Demonstrates resilience, flexibility and willingness to explore different paths to achieve an outcome.Ability to manage budgets, schedules and in preparing estimates.Adjust quickly to new circumstances, challenges and ability to handle ambiguity.A team player working on multiple projects supporting various initiative.Excellent working knowledge of PowerPoint and Excel.The Benefits🌊 Flexible working hours (core hours between 10:00am-3:00pm)🏡 Hybrid working (up to 2 days a week remote working pro rata)🚗 Employee Car Scheme (car lease + insurance all included from £80/month)🍳 Onsite Chef -> free lunch every day🩺 Private Medical Care (Vitality)Annual Health Checks and free flu jabs offered on site🦷 Private Dental Care (Denplan, £0 excess)😮 Pension with enhanced employer contribution💸 Income Protection & life Assurance🤒 Critical Illness Protection🏖 24 days Annual Leave + Bank HolidaysWellness benefits including cycle to work scheme, free eye tests, employee assistance programme, Mental Health First Aiders and moreFinancial hub providing free financial guidance and support🌍 Work from anywhere for one week a year🤰 Enhanced Maternity, Adoption and Shared Parental Leave (up to 6 months full pay)👶Enhanced Paternity Leave🤸 Free weekly yoga, football, and badminton clubs🎱 Pool tables, dart board, and massage chairs onsite❤Opportunity to get involved & give back via our charity partners🥳 Birthday Vouchers🎉 Celebrations such as our Spring Ball, Christmas events, Social Club and much more!Location/TravelThe Kia UK Head Office is based in Walton-on-Thames, just a 5 minute walk from the station. We also have plenty of on-site parking for drivers, including EV charging ports.There is step-free access throughout the building, but please let us know if you require any additional accessibility support and we will cater to your needs as best we can.Interview ProcessWe are committed to providing an inclusive and accessible recruitment process. We understand that every candidate is unique, and we welcome the opportunity to make reasonable adjustments to ensure that all individuals can fully participate in our interview process. If you require any adjustments or support to facilitate your interview, please do not hesitate to let us know. We are happy to discuss your needs and make arrangements that support your participation to best showcase your skills and qualifications.At Kia, we are committed to employing the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and thereby not discriminating against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.
