We are Entersoft a leading business software and services provider in South East Europe and the Middle East for ambitious enterprises of all sizes and verticals. We offer an integrated business software suite with ERP, CRM, Retail, WMS, Mobile, e-Commerce and e-Invoicing as well as a range of software for Verticals such as Pharma Distribution and Pharmacies, Retail, Real Estate and others. Job Brief As the Product Marketing Manager for our SaaS products , you will play a crucial role in defining our go-to-market strategy and the execution that will enable us to meet our business objectives. Your strategic insights and marketing expertise will be pivotal in positioning our SaaS products as market leading, ensuring their successful adoption in the market. About the Role Develop comprehensive go-to-market (GTM) strategies for SaaS products, outlining key messaging, customer buyer personas, pricing strategies, and sales channels. Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation. Work closely with the product, sales, content, and demand generation teams to provide the necessary tools, training, and materials to drive successful product launches and ongoing sales efforts. Engage directly with customers to gather feedback, understand their needs, and incorporate and communicate insights across the organization to enable product development and marketing strategies. Establish and track key performance indicators (KPIs) to evaluate the success of product marketing initiatives, making Desired Skills & Experience Proven experience (minimum 2 years) as a Product Marketing Manager, in a SaaS or Software company is mandatory Experience in a company the utilizes the product-led growth (PLG) methodology Demonstrated success in developing and executing go-to-market strategies for SaaS products Excellent communication skills and the ability to translate complex technical concepts into clear and compelling messaging Strong project management skills with a track record of leading cross-functional teams, launch experience preferred Collaborative and adaptable mindset, comfortable working in a fast-paced environment What we offer For the right talent that want to be part of our innovation-driven environment and high-performance culture, our offering includes: Competitive remuneration package Private health insurance plan Benefits which may include gift cards, personal travelling expenses etc. Continuous training opportunities and certifications A positive and supportive working environment Corporate laptop and equipment All applicants will be treated in strict confidence. If you are interested in this career opportunity, then we are eager to get to know you!
