Marketing Manager
The Business Connection
- Chester
- £40,000 per year
- Permanent
- Full-time
Coach and motivate the marketing team to ensure the achievement of company targets and key performance indicators.
Effectively develop the marketing team by ensuring necessary sales skills are in place, setting clear objectives with ongoing performance management process.
Attend weekly management meetings as part of the management team, providing support and input into the company objectives and performance.Support the Sales Lead and colleagues in the relevant tasks.Control of the marketing communications schedule, PR, advertising and manage the marketing activity schedule.
Manage and coordinate all channel exhibitions and events and ensure planning and company objectives are achieved, with support from the events team.
Liaise with the team to ensure the graphic design workload is prioritised to meet customer needs.
Manage the marketing budget as agreed with the Commercial Director.
Coordinate the most effective process for disseminating marketing collateral and work with teams on product launch programmes.
Coordinate and manage industry leading added value and support programs across all channels, with the collaboration of sales and marketing teams.
Work with all relevant teams to ensure customer support and marketing activity is monitored and in line with company objectives, across all channels.
Manage brand strategy and brand positioning.
Ensure effective business control of all activities to contribute to the achievement of sales and profitability targets, controlling departmental costs and budgets.
Review and monitor external companies used, such as print, POS, design and events management.
Ensure timely and accurate completion and maintenance of CRM by marketing for proactive management of customers database.The qualifications, knowledge, experience, and competencies required for the role are:High level educational qualification.
Minimum of 3 years' experience in marketing or brand management roles.
Experience of effectively managing a marketing team is essential.
High level of competencies in customer focus, leadership, motivation, inspiration, strategic orientation.Travel Requirements:Travel will be occasionally required in this role, covering the UK & ROI.
Attendance at exhibitions, conferences, and events.KEYWORDS: marketing, brand, CRM, graphic design, brand management