Assistant Manager - F&B Marketing - Madinat Jumeirah Resort
- Dubai
- Permanent
- Full-time
bars, as well as a traditional souk featuring Arabian shopping stands, barrows and stalls with a blend of boutique brands, souvenir gift shops, and luxury fashion and jewellery outlets.About the Job:As an Assistant Marketing Manager, Food and Beverage at Mina A' Salam Hotel, Madinat Jumeirah, the candidate will play a vital role in overseeing the daily F&B marketing needs, coordinating campaign planning, managing digital marketing initiatives, handling public relations, and providing support for collateral creation in collaboration with the graphic design team. Additionally, the Assistant Marketing Manager will be involved in developing and executing partnership/sponsorship plans for the hotel's restaurants. In this position, collaboration with internal stakeholders, particularly F&B Operations, as well as active engagement with the broader marketing team, external agencies, and the media will be crucial to ensure the effective communication and promotion of the hotel's F&B offerings.Your key responsibilities will include:
- Strategic Planning: Collaborating with the Director of F&B Marketing and Director of F&B Operations to develop annual communication plans focused on Jumeirah's brand pillars and unique restaurant concepts.
- Content Creation: Lead the creation of any content needed for the restaurants including menus, promotional collateral, social content etc.
- Influencer Management: Managing media and influencer experiences, guaranteeing exceptional quality and positive impact.
- Creative Promotion: Proposing innovative promotional strategies to differentiate restaurants and drive external footfall.
- Cross-functional Collaboration: Collaborating with F&B Operations to ensure seamless integration and ensure timely execution of annual plans.
- Agency Liaison: Daily coordination with external PR, social media, and media buying agencies, ensuring high-quality deliverables.
- Performance Measurement: Supporting the Director of F&B Marketing in assessing the impact and ROI of key restaurant campaigns through monthly reporting.
- Crisis Management: Assisting the corporate office in handling restaurant-related issues to safeguard the restaurants' and brand's reputation in media and social channels.
- Social Media Strategy: Supporting content strategies on social media platforms, amplifying hosted media content across social channels.
- Team Development: Coaching and mentoring marketing executive at property level to enhance their skills and support F&B marketing activities.
- Budget Management: Managing budgets and conducting ROI analysis for all restaurant campaigns, ensuring optimal resource utilization.
- Bachelor's Degree in Marketing, Public Relations or equivalent from an accredited and renowned University.
- Master's Degree in Marketing, Public Relations or equivalent from an accredited and renowned University.
- 3 to 4 years of public relations, marketing, and F&B marketing experience preferably with an international hospitality company.
- Experience working in a fast-paced, multi-cultural environment.
- Proven experience in developing and managing integrated F&B marketing and communications plans and budgets, often exceeding KPI's.
- Demonstrated experience in delivering luxury-standard content.
- Good media contacts within top tier luxury, lifestyle, and F&B focused titles
- Excellent knowledge of public relations practices within the luxury hospitality industry.
- Superior verbal and written communication skills.
- Strong understanding of social media platforms.
- Good communication and public relations skills.
- Good understanding of core hotel operations.
- Strong innovation and creativity skills.
- Strong inter-personal skills.
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