Marketing Analyst
Elevation Recruitment
- Bradford
- £27,000-35,000 per year
- Permanent
- Full-time
- Pension
- Healthcare scheme
- 33 days of holiday (including Bank Holidays)
- Flexible 'hybrid' working including both home/remote and office-based working
- Free office parking
- An extra paid day off on your birthday
- An optional paid day off every year to volunteer in your local community
- Data analysis and interpretation
- Collect and analyse marketing data from various sources, including internal sales data and CRM systems, digital platforms, and external sources
- Conduct in-depth analysis to identify trends, patterns, opportunities and insights related to sales and marketing performance
- Performance tracking and reporting
- Monitor and evaluate the performance of marketing and sales activity across multiple channels (e.g., digital, social media, email, telesales, direct) to assess effectiveness and ROI
- Prepare and present regular reports to communicate key findings, insights, and recommendations to stakeholders
- Market research
- Conduct market research to identify industry trends, consumer behaviour, and competitive landscape
- Provide insights on market opportunities and threats to inform marketing strategies
- Customer segmentation and profiling
- Analyse customer data to segment and profile the target audience, to enable effective marketing activity and drive sales
- Collaboration and teamwork
- Work collaboratively with the Marketing team to support data-driven decision-making
- Undertake other marketing activities from time to time, to ensure the delivery of the overall department objectives
- Partner with other teams as required to integrate marketing insights into broader business strategies.
- Continuous learning and development
- Stay updated on industry trends, best practices, AI and other emerging technologies in marketing analytics and insights
- Participate in training and professional development opportunities to enhance skills and expertise
- Bachelor's degree in Marketing, Business, Statistics, Economics, or related field. Master's degree is a plus
- 2 + years of experience in marketing analytics, market research, or a related role
- Proficiency in data analytics tools and platforms (e.g., Google Analytics, Power BI, Excel)
- Strong analytical, critical thinking, and problem-solving skills
- Natural curiosity, a positive, can-do attitude and a desire to innovate
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights
- Detail- oriented with a strong attention to accuracy and quality
- Knowledge of digital marketing channels