Senior Director, Business Development
Publicis Health
- New York City, NY
- $115,000-194,500 per year
- Permanent
- Full-time
- Lead development of agency new business plan, including relevant SMEs in partnership with VP
- Conduct new client outreach; maintain a cadence of emails, LinkedIn InMails, and cold calls based on agreed metrics / KPIs
- Maintain eCRM for both target and existing clients
- Identify new business opportunities based on industry trend reports and client pipelines
- Input into conference and marketing strategy, balancing business KPIs, marketing goals, commercial targets and available budget
- Represent the agency at industry events and conferences and deliver against agreed upon KPIs
- Lead the triaging of inbound opportunities including assessment, qualification, client needs meetings and make decisions about whether to bid or not to bid.
- Responsible for the timely follow-up of assigned contacts and prospects and assign contacts to team for follow-up.
- Lead agency credential presentations based on client requirements and business KPIs.
- Meet with assigned clients regularly to discuss strategic needs, goals, pipelines and potential opportunities and identify future project needs
- Input into quarterly Account Planning Meetings with Head of Partnerships and delivery leads
- Provide exceptional customer experience by providing consultative thought leadership through workshops, training sessions, and rich content for executive level clients
- Responsible for high-profile pitches. Including orchestrating pitch rehearsals and preparing pitch team for final presentations, strengthening overall story flow, individual talk tracks and ensuring we are delivering on client ask
- Flexes as an account/strategy leader when needed and can step in as pitch team member presenting to prospective clients.
- Acts as final sign off person ensuring all pitch materials are signed off prior to pitch to a high standard.
- 5-7 years new business experience
- Bachelor's Degree, or equivalent education
- Ad agency experience is a big plus; healthcare experience (and/or enjoyment) would be helpful too; knowledge of clinical trials is a triple-bonus score
- Meticulous attention to detail; we are an eagle-eyed team that crosses every “t” and finds every missed period
- Able to multitask, prioritize, and take direction from others
- Personal accountability for on-time, high-quality execution against tight deadlines
- Flexible self-starter who has an appetitive to grow and take on new challenges
- Shrinking violets need not apply – we need someone with a collaborative spirit that is passionate about their viewpoint, but also open to new ones