CRM and Marketing Automation Executive
Daisy Corporate Services
- Birmingham
- £30,000-35,000 per year
- Permanent
- Full-time
- HubSpot Hero: Lead the implementation and management of our HubSpot performance initiatives.
- Marketing Automation: Create, execute, and optimize automated programs using HubSpot workflows and sequences.
- Integration: Support development and help steer integration initiatives between HubSpot and other business tools (website, email and analytics tools).
- Business Requirements Gathering: Collation and specification of development requirements to support performance initiatives.
- Data & Enrichment: Monitor and maintain clean and organized data, utilizing HubSpot tools for data enrichment and segmentation.
- Lead Nurture & Optimisation: Develop and implement lead nurturing workflows within HubSpot to guide leads through the sales funnel and maximise all opportunities.
- Reporting & Analysis: Utilize HubSpot's reporting tools to track the effectiveness of spend and provide actionable insights.
- Stay Current: Keep abreast of HubSpot updates and early access to Beta features to optimize our marketing automation strategies.
- Proven HubSpot Expertise: Demonstrated experience and proficiency in HubSpot (preferably certification in HubSpot or equivalent).
- Marketing Automation Experience: Strong experience in developing, executing, and analysing marketing automation programs.
- Data Management: Deep understanding of data management within HubSpot, including list segmentation and data enrichment.
- Analytical Skills: Proficiency in utilizing HubSpot's reporting and analytics tools to track activity success and ROI.
- Integration Skills: Experience in integrating HubSpot with other platforms and tools.
- Problem-Solving: Ability to identify issues and devise solutions within HubSpot and the broader CRM system.
- Strong Communication: Excellent verbal and written communication skills to collaborate with cross-functional teams.
- Project Management: Proven project management skills to drive CRM and marketing automation initiatives forward.
- 25 days holidays, bank holidays worked are reclaimed as leave, and an additional day for each year of service up to 30 days!
- Holiday purchase scheme
- £500 referral scheme bonus
- Professional development to help you achieve your personal goals
- Eye care vouchers available and discounted Medicash membership
- Access to discounts and savings at more than 1,200 retailers
- An additional day off on your birthday or if you're getting married