Content Writer - Atlanta, GA
Cortland
- Atlanta, GA
- Permanent
- Full-time
- Write clear, compelling short and long copy for various mediums and audiences (e.g. web copy, newsletters, email campaigns, ads, signage, and associate-,. resident-, and investor-facing communication)
- Identify core messaging and present options to project stakeholders
- Grasp project requirements quickly and adjust writing style to different audiences and mediums
- Revise copy as needed (and requested) to achieve project and stakeholder goals
- Tailor storytelling techniques to appeal to different audiences, ensuring a meaningful connection with associates and residents
- Adjust writing style to adhere to company’s brand standards
- Inform, engage, and persuade target audiences by writing in the company’s brand voice
- Revise existing copy to adhere to the company’s brand voice
- Identify (and remedy) copy that is not in brand voice
- Proactively identify engaging and relevant stories within the organization, and collaborate cross functionally to unearth unique narratives that align with our brand and values
- Collaborate well with the creative team and other stakeholders on both small- and large-scale projects
- Interpret copywriting briefs and project requests from various teams
- Consult with designers to ensure copy works in tandem with visuals to successfully relay core messaging and reflect brand standards
- Conduct research as needed to source and generate content
- You have such a way with words that your fellow associates think that you have a built-in dictionary in your head!
- The brand voice has never been clearer and nobody knows it better than you do.
- You’re about as creative as they come and everyone is excited to work with you because you always come up with unique ideas.
- BA/BS in English, marketing, journalism, or related field
- Proven experience as a content writer, journalist or related role
- Basic understanding of incorporating keywords for SEO
- Love of writing and an eye for detail and nuance
- A creative and collaborative spirit who can work well under pressure
- An ability to narrow in on small details while keeping the big picture in mind
- Brilliant writing, editing, and proofreading skills
- Excellent time-management and organizational skills
- Knowledge of content strategy and creation for both digital and print
- A substantial knowledge of persuasive writing tactics and trigger words to elicit target audience response