Performance Marketing Lead
Lifetime Training
- United Kingdom
- £35,000-40,000 per year
- Permanent
- Full-time
- Lead the development and execution of the overall performance marketing strategy, aligning it Lifetime’s goals and KPIs.
- Delegate, oversee the creation of, and support in the delivery of where required, detailed campaign execution plans across SEO, content, paid media, and events channels.
- Manage your team to ensure on-time, on-budget delivery of all campaign elements.
- Foster collaboration across internal teams (business development, partnerships, sales enablement, and internal communications) to achieve seamless campaign execution.
- Oversee the development and implementation of data-driven targeting strategies for campaigns, aligned with key buyer personas.
- Empower the marketing team to execute and optimise paid media campaigns across platforms, driving targeted traffic and lead generation and getting hands on where required.
- Analyse campaign performance data (impressions, clicks, conversions) to identify areas for improvement and guide optimisation strategies.
- Lead A/B testing initiatives and implement data-driven optimisations to maximise campaign effectiveness and ROI.
- Lead your team in generating regular reports on campaign performance, providing actionable insights and recommendations to stakeholders.
- Coordinate the creation of high-quality, engaging content that aligns with campaign goals, harnesses the efficiencies of generative artificial intelligence, and engages the target audience.
- Lead your team in managing content distribution across designated channels and platforms.
- Analyse content performance metrics (engagement, downloads, leads generated) to identify opportunities for optimisation.
- Work with your team to develop and implement data-driven content optimisation strategies that improve performance.
- Manage the continual optimisation of the group websites to maximise search performance including Google Analytics, Google Tag Manager and other SEO software working with external partners as required.
- Foster a collaborative and results-oriented environment within your performance marketing team.
- Mentor, coach, and empower team members to develop their skills and maximise their potential.
- Delegate tasks effectively, ensuring clear ownership and accountability for achieving campaign goals.
- Champion clear and transparent communication within the team and across departments.
- Collaborate with external vendors and partners (paid media platforms, event organisers, SEO partners) to achieve campaign objectives.
- Present campaign performance data and insights to stakeholders in a compelling and informative way, securing buy-in and support.
- Evidenced experience in performance marketing and/or PPC
- Experience in activating adverts across social media (LinkedIn, Meta, and TikTok) and search (Google and Bing)
- Evidenced ability to track KPIs and present insights
- Strong analytical skills, ability to analyse data and provide insights on digital marketing performance
- A collaborative and knowledge sharing mindset
- Proficiency in paid media tools and analytics platforms
- Excellent communication and interpersonal skills
- 25 days' holiday rising with service and your birthday off.
- Holiday purchase scheme for those life changing trips and moments.
- Long service reward and recognition
- Enhanced Pension
- Group Life Assurance – 3 x Annual salary
- Unlimited access to six Smart Health services including a 24/7 virtual GP
- Health Cash Plan
- Access to curated wellbeing content and our Employee Assistance Programme
- Perkbox
- To support your work/life balance we give you the opportunity of flexibility within our core working hours (9.00 – 5.30).
- Enhanced sick pay
- Enhanced Maternity/Shared Parental and Adoption packages leave
- A reward programme and recognition programme and annual awards event