Email Marketing Intern
Karl Lagerfeld
- Amsterdam, Noord-Holland
- Training
- Voltijds
- Support with weekly reporting on channel performance: Compile and report key metrics, highlighting trends and insights for optimization.
- Analyze data (Google Analytics & CRM platform) to extract relevant insights that can enhance customer retention, conversion strategies and unlock new potential.
- Support the development and implementation of CRM campaigns.
- Build newsletters template on Emarsys & Klaviyo and develop new ones ensuring engaging content.
- Support with creating briefings for creative team, copywriters.
- Monitor the database (database clean up, analysis).
- Contribute to the creation of customer segmentation strategies by analyzing data and identifying distinct customer groups.
- Collaborate with the CRM Specialist and marketing teams to tailor communications for various customer segments.
- Coordinate copy briefings with external translation agency.
- Prepare/compile and format presentations and reports.
- Create benchmarks/best practices.
- Provide administrative support for office related tasks.
- Need to be enrolled in an accredited Bachelor/Master program during the entire internship period
- Keen knowledge and interest in digital marketing and data analyzation
- Experience with premium brands or the luxury sector is preferable but not a must
- Previous marketing or e-com internship preferred, ideally in CRM
- Experience and proficiency in MS Office software suites and preferably also in Google Analytics
- Language: fluent in English, both verbal and written. Knowledge of an additional language (one that is served on
- Curious, analytical with an eye for detail
- Able to prioritize and multitask
- Able to work independently as well as in a team
- Interested and passionate about the fashion industry and cross-channel digital marketing
- Flexible and adaptable, with a positive attitude
- Able to work in a fast-paced and high-pressure environment