CRM Planning Manager - Sales
Al-Futtaim
- United Arab Emirates
- Permanent
- Full-time
- Execute and coordinate customer lifecycle communication strategies and campaigns across current channels to drive customer engagement and retention
- Support all business verticals in campaign management across all available CRM channels
- Planning week/monthly/quarterly/annual CRM communication calendars
- Perform customer segmentation to maximize conversions across various engagement campaigns
- Implement A/B testing of various content and creative deliverable to create optimization and enhancement opportunities
- Measure and report performance of all CRM campaigns and assess against goals (KPIs).
- Perform extensive on-going campaign analysis to find growth opportunities.
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