Global E-Retail & Retail Media Manager Assistant - Internship (M/F/X)
Accor
- Issy-les-Moulineaux, Hauts-de-Seine
- Stage
- Temps-plein
- Increasing E-stores Awareness and building significant customer bases
- Maximizing Sales Revenues
- Deploying Annual E-retail Animation & Marketing Plans in collaboration with brands on different levers : ALL and brands owned channels, acquisition paid levers, social networks, press releases, blogs and forums, comparators, affiliation, third party communication channels, etc…
- Developing In-Hotel Visibility
- Managing Marketing budget and agencies relationships
- Marketing Campaigns Performance Analysis
- Conduct a Price Competitiveness Analysis
- Assist for store redesign and e-commerce best practices implementations.
- Support to develop Retail Media Activities
- Work on Creative concept & content and develop creative assets for digital touchpoints and In-Hotel visibility in collaboration with brands, communication teams and/or communication agencies
- Secure communication slots and organize assets delivery with teams and third parties
- Support and coordinate Implementation of e-commerce best practices on E-stores to maximize conversion
- Ensure up to date content compliant with brands guidelines (copies, key visuals, products assortment, new product launches integration, translations to launch new markets, etc…)
- Organize Offers Loading on E-Stores and Accor Back Office systems
- Management of E-stores on Social network and development of stores on new social networks (Shops on Pinterest, etc…)
- Benchmark and Best Practices sharing with brands teams and business units
- KPIs, ROIs and associated OKRs Monitoring, especially on marketing campaigns : new customers acquisition, conversion rates, traffic, acquisition costs, sales revenue, profit, etc… Analyze and take corrective measures and action plans.
- Support to Operational management and technical implementation of Data Monetization and advertising spaces activities with media teams, legal team and partners. Development of new partners.
- Education : Higher education degree (Bachelor's/+4/+5) from a business school or equivalent, with a specialization in Digital and/or Marketing/Commerce.
- Languages : Fluent in English and French
- Skills :
- You have a strong interest in e-commerce and digital topics
- Creative and innovative mindset
- Entrepreneurial skills
- You enjoy challenging results and have a continuous improvement mindset.
- Analytical and synthesis abilities, translating quantitative analysis into actionable recommendations.
- Ability to prioritize actions
- Excellent interpersonal skills, thriving in a team environment and cross-functional collaboration
- Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company.
- We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.
- All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority.
- Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite.
- We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible.
- Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.