Digital Marketing Growth Hacker (Freelance)
Board of Innovation
- Antwerpen
- Contract
- Voltijds
As a key player in our growth and content marketing efforts, you will:
- Spearhead our B2B paid channel activities, primarily focusing on LinkedIn Ads to boost lead generation and brand awareness
- Develop and execute performance marketing strategies to drive user acquisition, lead generation, and revenue growth across our digital channels
- Monitor, analyze, and report on campaign performance metrics, including click-through rates (CTR), conversion to Marketing Qualified Leads (MQLs), return on investment (ROI), and other relevant KPIs
- Conduct thorough analysis of web performance to continuously refine and innovate our content strategy.
- Develop and optimize content with a strong focus on SEO to drive web traffic.
- Enhance conversion rates by driving robust growth in website traffic and lead generation
- Execute advanced retargeting and audience segmentation to maximize campaign effectiveness.
- Continuously explore and test new paid channel opportunities to stay ahead in the market.
- Actively support the creation and ideation of impactful content that resonates with our audience.
- Assist in managing our social media presence, including content creation, copywriting, and visual content development.
Your background and skills include:
- Over 3 years of experience in B2B performance marketing, preferably in a high-growth environment focused on digital and growth marketing.
- Exception English language skills, both written and verbal
- Some experience with content creation and short-form content writing is highly appreciated
- A proven track record of managing and executing effective B2B paid marketing campaigns across various channels, with a particular strength in LinkedIn Ads.
- Strong understanding of digital marketing metrics and KPIs, such as CTR, conversion rate, etc
- You have a strong sense of ownership and not afraid to get your hands dirty with new, unfamiliar tasks
- You have a strong willingness to learn
- Project management skills to effectively plan, execute, and monitor performance marketing campaigns