Brand Manager
Henkel
- Nieuwegein, Utrecht
- Vast
- Voltijds
- In a very international working environment, responsibility of the local brand management of PERFAX & TANGIT in Benelux. Perfax is a very famous brand, known as “Your partner for Home Decoration”, it's the local leader of the Wall Paper Pastes in Benelux. Tangit is the professional brand for Piping Adhesives with a strong growth potential.
- Strong drive of the local marketing activation for the respective brands in order to reinforce our leadership position on a very challenging market.
- Work with clear objective on brand impact, organic sales growth, profit and market shares in the short & long term.
- Definition of the full marketing mix with product portfolio, innovations and promotional plan.
- Development of the Media plan for both countries Belgium and Netherlands.
- Management of the local marketing budget.
- Strong analysis and preparation of the annual category and project review.
- Monitoring and reporting of the different KPI's (brand visibility, market shares, sales performance, tracking of innovations and media campaigns, portfolio reviews, budget follow-up,…)
- Smart working policy with choice between 2 offices: in Netherlands (Nieuwegein, close to Utrecht) or in Belgium (Bruxelles)
- Master Degree, Economics, Marketing (or equivalent)
- Language skills: English & Dutch mandatory / French is a big plus
- Min 3 years of experience in Brand management or Trade Marketing
- Strong and enthusiastic personality, high level of energy & motivation • Person with a strong drive & pro active
- Result driven
- Excellent communication skills and the ability to work effectively as part of an international multi-functional team
- Strong team spirit
- Autonomous
- Open to challenges
- Analytical & strong in recommendations
- Strong skills on Word, Excel and PowerPoint