Fundraising Acquisition Associate (IG)
UNHCR
- København
- Permanent
- Fuldtid
- Manage donor acquisitions campaigns across channels and across thematic priorities and emergency responses to grow donor volume, with an in-depth understanding of strong return on investments;
- In cooperation with HQ, develop paid search and google ads campaigns, including copy writing and continuous optimization;
- Campaign development for PSP Denmark’s acquisition activities, including copy writing, display and videos;
- Develop print advertising campaigns and manage relationship with media suppliers;
- Develop and manage sms acquisition campaigns, including strong and compelling copy writing;
- Assist in implementing lead generation strategies and tactics to drive customer acquisition, e.g. petitions and other engagement techniques;
- Work with communications colleagues and digital media and creative agencies, ensuring activities and campaigns are continuously optimized to deliver against KPIs including website flow and brand activities;
- Implement and monitor digital segmented journeys across channels to increase share of newly acquired higher value donor with a strong LTV expectancy;
- Keep donation landing pages updated and optimized, including A/B split testing to increase web conversion rates;
- Continuous tracking and monitoring of campaign performance against KPIs, building reports for analysis and campaign optimization;
- Support in managing the media plan development ensuring expenditure and targets are in line with agreed budgets;
- Ad hoc activities to support the PSP Denmark team.
- Secondary education with preferably a degree in Marketing/Business Administration, Communications, Journalism, IT-studies, or a related field.
- Minimum 3 years of relevant work experience with secondary education or minimum 2 years of relevant work experience with Undergraduate degree (equivalent of a Bachelor’s);
- Relevant work experience in a marketing/fundraising or communications unit, preferably in a not-for-profit organization or from a marketing position in a subscriber or member-based organization/company – or as a creative content creator or similar from e.g. an advertising company;
- Solid experience with content production, including copywriting and assessing and selecting visuals for both digital and print media,
- Solid experience with developing digital (acquisition) campaigns, as well as branding activities – digital and print;
- Solid experience with developing storylines for videos and video ad campaigns;
- Experience with digital campaign optimization strategies and performance analyses, including Google Analytics, dashboards and Business Manager;
- Experienced and thrives with working with a global agenda that is getting public attention and turning complex matters into engaging campaigns;
- Proven ability to meet fundraising targets and drive results;
- Experience with Microsoft Office;
- Experience with customer/donor segmentation and customer/donor journeys;
- Project management experience is essential.
- Excellent communication skills (writing) and fluency in English and Danish;
- Strong copy writing skills and ability to write engaging and compelling content that drives conversion and engagement;
- Strong visual skills and with the ability to develop/or select eye catching and effective campaign and marketing materials;
- Strong analytical skills within digital marketing and knowledge of key digital measurement metrics;
- Motivation by working with KPIs and performance-driven goals;
- Demonstrated ability to effectively manage budget and forecasts;
- Demonstrated ability to work independently and be self-driven – also under pressure;
- Pays attention to details, has a high sense of quality and accuracy;
- Is a team player and a cooperative colleague;
- Is able to drive your projects from A-Z and is results-oriented;
- Ability to work with tight deadlines, especially during emergencies.
- Strong interest in the refugee cause;
- Experience or strong interest in working in an international, multicultural environment;
- Experience with data management and setting up data dashboards for campaign measurement;
- Experience with Business Manager;
- Experience with graphic design and video production, including knowledge of Premier Pro and Adobe InDesign ;
- Experience with offline campaign channels such as outdoor, print and direct mail;
- Knowledge of Excel wizard;
- Experience with working in a global/large organization, including with English as a business language.