About UsCapsLock is a company that specializes in providing digital marketing services to businesses that are facing sales growth challenges. Our comprehensive services include sales consulting, data analytics, and recruitment support, all seamlessly integrated to ensure efficient and accelerated growth.Our company was founded by industry professionals with expertise in IT, design, and data analytics. We identified a significant need for an exclusive, scalable customer acquisition solution in the market. Our vision is to provide a unique integrated solution for B2C clients that enables profitable customer acquisition, flexible scaling, and optimized internal processes.At CapsLock, our core values center around our people, client orientation, quality, continuous improvement, integrity, and fostering strong relationships. Our team is diverse and skilled, speaking 10+ languages, and located worldwide. We are dedicated to pioneering new and efficient marketing strategies to ensure our clients’ success.We are looking for an energetic Senior Conversion Rate Optimization (CRO) Specialist focusing on demand-generation digital marketing to join our CRO team.The Senior Conversion Rate Optimization (CRO) Specialist will work with the marketing team in deep collaboration with IT, Media Buying, and Data Analysts to launch and continuously optimize landing pages, implement customer & industry insights, historical trends, and published content to develop and execute innovative marketing ideas that deliver results aligned to key business objectives.The ideal candidate is a detail-oriented and creative individual with excellent project management skills and extensive knowledge of consumer behavior.Primary Responsibilities:
Create and develop effective demand-generation sales funnels, including landing page mockups, by leveraging customer and product usage data and tools
Consistently seek and share innovative ways to improve page conversion rate
Execute A/B testing of Landing pages and Thank You pages to drive a noticeable impact on overall conversion rates
Monitor and report on the performance and efficiency of marketing approaches against well-defined KPIs
Lead market research and analyze market trends and consumer behavior to identify new marketing opportunities within existing clients’ solutions
Implement and monitor tagging on Google Analytics with the help of the IT team
Analyze consumer behavior data with the help of Hotjar and AI applications
Collect and analyze data and identify trends and insights for further page improvement
Employ a deep understanding of marketing approaches working with creative content for cold traffic. Basic photo/video editing skills are required.
Champion and adhere to all of Lavin’s best practices and stay on top of the latest changes to existing business models and client needs
Pioneer the development of chatbot strategies for landing pages and Facebook ads
Create and develop follow-up email strategies to increase overall conversion and set rates
Write dynamic and potent content in partnership with copywriting staff
Qualifications:
3+ years of conversion rate optimization experience
Experience working with Google Analytics, HotJar, CrazyEgg, etc.
Experience in developing content writing strategy
Extensive knowledge of performing AB testing
Ability to analyze qualitative and quantitative data to make informed decisions about site optimization
Strong Project Management skills
Minimum B2 English language level required
We offer:Unlimited Sick DaysWe understand that being only human means getting sick or feeling under the weather from time to time, so we guarantee you time off as long as you need to recover and get back on your feet.Fun StuffThere is never a shortage of fun stuffWhy do we deserve your attention?Not only do we offer above-market compensation, but we also offer perks and benefits that promote people’s well–being. Here are some of them:Remote WorkWe offer a truly and fully remote environment. You choose where you are the most productive and comfortable to have an impact.Ongoing LearningPeople at CapsLock are deeply inquisitive and eager to learn new knowledge and skills, that's why we support and create learning opportunities like the Free Books program, workshops, conferences, and more.Home OfficeWe will cover the equipment and furniture expenses to make sure you have the best work-from-home experience.Physical Well–BeingFitness is more than a gym membership. We all have different tastes and preferences. That’s why we offer an allowance for a flexible fitness program that fits all.When you work with amazing people. But we like to spice things up and take them to the next level, you will soon learn how.