Customer Lifecycle Marketing Manager
Checkout.com
- London
- Permanent
- Full-time
- Craft sophisticated email programs and develop campaign tactics that make buyers move.
- Develop compelling copy for all your programs and collaborate with Design and Product Marketing teams to refine and align it with our brand's look & feel, tone of voice etc.
- Get to know your buyers at the deepest level; what makes them tick, what content they engage with and what drives them to action.
- Work with regional marketers across multiple regions to localize your programs and provide them with campaign support as needed.
- Work within Salesforce Account Engagement platform (fka 'Pardot') to set up your programs and track performance, and collaborate with Marketing Ops on building audience segments.
- Monitor and analyze performance data to identify actionable insights and recommend strategic adjustments.
- Proven experience in Lifecycle, Product or Content marketing in a B2B environment, preferably while taking an active part in driving a Customer Marketing program.
- Strong ability to lead projects end-to-end from strategy and program ideation to execution, while applying creativity and exceptional attention to detail.
- Proven experience promoting various content assets by developing compelling copy that drives to action and delivers engagement.
- A good eye for creative, and a solid understanding of how design and copy nuances impact performance.
- A team player and great communicator; capable of working cross-functionally, leading projects and driving collaboration across multiple teams.
- Bonus points for Payments background, basic HTML, and/or, experience using Pardot/SFDC.
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