Digital Marketing Lead, Analytics and Reporting

Bridgestone

San Francisco, Heredia
Permanente
Tiempo completo

Hace 26 días

ResponsabilidadesDigital Marketing Lead, Analytics and Reporting.Position Summary:The Digital Marketing Lead, Analytics and Reporting is responsible for analyzing web traffic from all sources to help determine digital marketing initiative effectiveness and provide data-driven insights to drive strategic decisions in support of our business. The teammate will support enterprise and functional objectives for Bridgestone and its family of brands, businesses and enterprise objectives across Bridgestone West.To be successful in this position, significant cross-functional collaboration across stakeholder groups and external agency teams in the Americas and EMEA is required. Candidates must be comfortable with highly collaborative, global environments and communicating with stakeholders at all levels.Responsibilities:· Build relationships with a variety of internal stakeholders to understand business challenges and leverage data and insights to fuel marketing planning, deliver competitive analyses, enhance media decisions, improve web user experience, and deploy best practices across the West.· Work collaboratively with agency resources to guide priority workstreams in alignment with the strategic needs of the businesses supported.· Analyze and manipulate large structured and unstructured data sets to derive actionable insights in support of businesses and functions to help shape effective strategies to achieve business outcomes.· Identifies and resolves data quality issues and works to ensure processes are followed to maintain data integrity across digital experiences and in paid media.· Creates, enhances, and drives adoption of reporting dashboards by providing consultation and training for end users, as well as developing presentations and reports for senior management on key marketing analytics.· Lead the cross-channel campaign measurement program to assess the impact on brand health and reputation KPIs.· Establish methodologies, processes, and internal/external partnerships for measuring and optimizing Media ROI (or ROAS).RequisitosQualifications:

Bachelor's degree and/or 5-7 years of experience in measurement, reporting and/or analytics
Level C1 English proficiency.
Passion for transforming data from multiple disparate sources into relevant and actionable insights.
Experience working with Adobe Analytics, Adobe Target, Google Analytics, Looker Studio, Tableau and Meta analytics.
Solid understanding of digital media and key website marketing KPIs.
Strong communication skills – verbal, written and listening – and ability to communicate outcomes, key findings, and recommendations for projects, campaigns, and enhancements to key stakeholders and senior management.
Strong interpersonal skills, a team player and ability to work successfully with a wide range of stakeholders.
1 year in current role (internal candidates)

Bridgestone

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