Beauty Care Social Trading Manager
Procter & Gamble
- Cincinnati, OH
- $85,000-115,000 per year
- Permanent
- Full-time
- Be responsible for social tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels.
- Monitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations.
- Measure impact of campaigns using quantitative and qualitative metrics.
- Present campaign recaps and insights to strategic planners and brand teams.
- Serve as subject matter expert across a range of Paid Social channels, managing the day-to-day and partnering with our creative and PR agency counterparts to execute strategies/programs that unlock growth.
- Be a social expert and thought-leader for the team. Understand latest developments in social from meeting with suppliers, industry news, attending industry events, etc.
- Understand and implement data strategy for targeting in partnership with the team. Keep up to date on targeting capabilities and available data.
- Build, QA, monitor and optimize campaigns to ensure deliverables, budgets, and KPIs are met
- Troubleshoot platform, campaign, and Ad Ops issues and solve technical blockers
- Work with A&I and rest of the media team to develop dashboards and reporting capabilities.
- Collaborate on planning, strategy and capabilities with the full media team. Work with the team on experiments to continuously improve and evolve social approach.
- Train other team members in various parts of social campaign strategy, management and analytics.
- 3-5 years of experience executing holistic paid digital media campaigns in social media platforms Meta, TikTok, Snapchat, Pinterest, Reddit (Facebook Blueprint Certification a plus)
- Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns
- Proficient in Microsoft Office
- Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.
- Understanding of analytics tools (e.g., Google Analytics)