Director, Integrated Marketing
Verisk
- Jersey City, NJ
- Permanent
- Full-time
- Marketing Strategy:
- Develop product positioning and messaging aligned to target audience needs that clearly differentiates our solutions in the market.
- Plan and execute multi-channel marketing campaigns based on customer insights and audience profiles to deliver on key business objectives.
- Lead go-to-market strategy and planning across multiple marketing functions for new feature and solutions launches.
- Sales/Event Enablement:
- Partner with Sales and Marketing leadership to identify product and awareness content needed to advance sales opportunities.
- Plan and execute key industry and hosted events to establish Verisk as a key strategic partner and thought leader with targeted client segments.
- Serve as internal and market-facing SME/thought leader for the product/solution category and target audience to inform business decisions.
- Market & Competitive Intelligence:
- Initiate research with key stakeholders and leverage insights to drive marketing and product strategy.
- Leverage compelling customer insights from research and third-party data in the development of target personas to better position solutions in the market.
- Marketing Analytics and Budget Reporting:
- Leverage actionable marketing analytics and insights to drive recommendations on how to meet business objectives.
- Manage and report on campaign budget performance and optimize campaign performance based upon data and insights.
- Team Building/Development:
- Coach and develop a team of marketing professionals to consistently demonstrate core strategic marketing skills.
- BA in marketing, communications, or related field. MBA preferred.
- 8 to 12 years of integrated, product or channel marketing experience
- Demonstrated success with developing marketing strategy and executing across cross-functionally across multiple marketing teams.
- Proven track record of leveraging customer, market and competitive to inform marketing and product strategy decisions.
- Successful track-record of collaborating with Product Management and Sales across multiple seniority levels to deliver on key business objectives.
- Experience in taking a data-driven and results-oriented approach to decision-making, with a perspective on how to measure and evaluate activities to optimize performance.
- Ability to rapidly prioritize and react to changing business needs and external market dynamics.
- Ability to successfully work in a hybrid environment with in-office expectations of three days a week.
- Innovative and creative thinker: pioneer who embraces bold ideas
- Adaptable: ability to interact and gain alignment with all levels of the organization including the Executive level
- Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
- “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
- Accountability matters: drives for results as coach and team player; bias to outcomes
- Exhibits aptitude: always learning and growing; constantly attempts new experiences
- Flexible: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
- Grit: passionate, self-directed, and motivated; demonstrates endurance