Sr Manager, Product Marketing - Marketplace
The Knot Worldwide
- USA
- Permanent
- Full-time
- Product Positioning - Craft differentiated product positioning and respective messaging, including key product claims and other artifacts to drive overall product awareness, consideration and usage.
- Customer Insights & Advocacy: Leverage and drive market and competitive research to become a strong advocate and voice for our existing and prospective user needs and help shape the product roadmap.
- In-Market Testing & Experimentation: Generate hypotheses and work with cross-functional teams to design and execute experiments to improve marketplace KPIs.
- Go-To-Market Planning & Execution: Partner with marketing channel owners to launch, track and optimize notable releases.
- Content and Asset Development: Develop and execute content, assets and communication needs for key marketplace initiatives including in-product messaging and email communications.
- Market Intelligence - Proactively stay on top of competitors' strategies and market trends and drive follow-up actions.
- Minimum 5-7 years product marketing experience
- Experience marketing to small businesses strongly preferred
- Works well cross-functionally, particularly with product, creative and channel teams.
- Demonstrated ability to influence product strategy based on market research and customer insights.
- Track record of using “test & learn” to drive continuous improvement.
- Ability to manage multiple projects at one time, prioritizing and organizing effectively
- Outstanding writer and editor with exceptional attention to detail
- Strong player-coach mentality, excels at strategic thinking as well as rolling up sleeves to get things done
- Ability to work in a fast-paced environment with all levels of management
- Bachelor's Degree with a strong academic record