Activation Marketing Manager
Manulife
- Boston, MA
- Permanent
- Full-time
- Help oversee US ticket program and on-the-ground activation and measurement/tracking program – includes contract assessments and renewals, partner with National Accounts to resolve invitations, ticket/parking distribution, and partner with compliance to adhere to entertainment logging for registered representatives.
- Exhibiting an entrepreneurial spirit and an eye for detail, partner with the heads of US insurance to create event-based marketing to increase sales, improve brand awareness, generate media coverage, build relationships with customers, and create loyalty.
- In coordination with Sales & Distribution, determine what events will provide the most return for firms, producers, and clients.
- Leverage critical relationships with Corporate Communications, Sales leadership, Vendors, and other functions to drive market leadership and sales pipeline.
- Determine creative/branding needs and build an efficient working model with internal teams to deliver efficient and on-brand creative work that delivers strong promotional plans and communication strategy pre-, during, and post-event.
- Drive internal and external framework and communications to ensure broad awareness of impending events, alignment of John Hancock's presence with corporate brand expectations, and expected outcomes to socialize opportunities with business decision-makers.
- Hands-on contributor that ensures flawless execution, quality of service, and timely delivery of all vital event elements to support speaking, exhibition, and other John Hancock operational presence elements.
- Manage individual event budgets, including reporting and internal approval requirements depending on spend. Collaborate with legal and Compliance to assure the event budget is achieved in compliance with brand standards and optimized for the desired outcome.
- Team with events professionals to manage planning and on-the-ground support, including management attendance and presentations/talking points when necessary.
- Experience with marketing technologies and Sales CRMs (Salesforce) to execute event marketing
- Comfort assessing, and optimizing sophisticated, highly visible in-person events.
- Understanding the roles of activating partnerships and events to drive growth and meet goals.
- Demonstrated success engaging and motivating teams and stakeholders even when no formal reporting relationship exists, including brand, creative, comms, media, analytics, and events.
- Ability to manage and juggle budgets in various markets.
- Understanding and appreciation for collaboration Sales & Distribution, procurement, legal, compliance, finance, comms, events, security.
- Success involves demonstrating the expertise of the analytics team to assess and optimize partnerships and investments and the ability to connect strategy to ROI.
- Naturally curious and creative – eagerness to test and learn.
- Quick thinker and decision maker - provides team confidence and keeps calm in crises and when dealing with unexpected challenges.
- Owner mentality
- A competitive salary and benefits package.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance.
- Professional development and leadership opportunities.
- Values-first culture
- We lead with our Values every day and bring them to life together.
- Boundless opportunity
- Continuous innovation
- We invite you to help redefine the future of financial services.
- Delivering the promise of Diversity, Equity, and Inclusion
- We foster an inclusive workplace where everyone thrives.
- Championing Corporate Citizenship