PR & Influencer Coordinator
DeMellier Ltd
- Hammersmith, West London
- Permanent
- Full-time
- Research and identify key influencers within the luxury fashion space.
- Develop and manage influencer relationships, from outreach to execution and performance tracking as well as building on existing database.
- Monitor industry trends and competitor activities to identify opportunities and stay ahead of market developments.
- Analyze PR and influencer marketing metrics to measure campaign effectiveness, ROI, and impact on brand perception.
- Support wider PR initiatives to elevate brand visibility and drive engagement within the luxury fashion market in North America.
- Cultivate and maintain relationships with top-tier fashion media outlets, journalists, editors, and stylists.
- Identify and secure opportunities for press placements and editorial features with target publications.
- Manage sample trafficking for VIP and PR opportunities.
- Collaborate with internal teams to ensure PR efforts align with brand messaging, product launches, and marketing campaigns.
- Assist in planning and executing events.
- Compile weekly and monthly reports for senior stakeholders and wider business.
- Bachelor’s degree in Marketing, Communications, or related field.
- Minimum of 3 years of experience in luxury fashion PR, influencer marketing, or related roles.
- Deep understanding of the luxury fashion market, including key players, trends, and consumer preferences.
- Established network of contacts within the North American fashion media and influencer community.
- Exceptional written and verbal communication skills, with a keen attention to detail.
- Strong project management and organizational abilities, with the ability to manage multiple campaigns simultaneously.
- Creative thinking and problem-solving skills, with a passion for innovative storytelling and brand positioning.
- Proficiency in social media platforms and influencer marketing tools.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- Hybrid-working policy offering flexible hours
- Annual Leave package with additional LOS days based on time with the company
- Enhanced company maternity policy
- Time given yearly to volunteer for a charity of your choice
- Discounted Travelcard/season ticket loan with us.
- Employee Discount:
- 50% off Stock
- Up to 90% off Seasonal Sample Sales