Lead (Outreach & Student Devt) - Business & The Creatives Cluster
Singapore Polytechnic
- Singapore
- Permanent
- Full-time
- Digital Marketing Analytics
- Performance Marketing & Analytics
- Social Media Marketing and Management
- Marketing Technology
- Conduct lessons, create teaching and assessment materials, and facilitate learning for both Pre-Employment Training (PET) and Continuing Education & Training (CET) (youths and adult learners).
- Develop and maintain new/existing teaching curriculum and ensure industry relevancy.
- Work with external partners and SP schools/departments to coordinate and deliver modules effectively.
- Help craft and run unique institutional programmes and initiatives.
- Assist module teams to support the module teaching staff in delivering lessons and carry out other module-related matters effectively.
- Develop and execute social media campaigns at the cluster level to effectively promote BC's outreach activities.
- Support key internal stakeholders to develop narratives to promote the BC brand.
- Ideate and create compelling, engaging and high-quality content for multiple marketing platforms for our target audience. This includes website content, social media posts, videos and printed materials.
- Maintain and update BC's corporate webpages.
- Monitor, engage and respond to conversations from various social media platforms and SP website.
- Generate reports and analyse metrics of BC's marketing platforms and website, including campaign ROIs and competitor benchmarking.
- Manage BC stakeholders; ensure that deliverables and timelines are met.
- Assist in planning and execution of BC outreach activities, like SP Open House, school talks, learning journeys, etc.
- 3-5 years of relevant working experience.
- Proven ability to deliver effective digital media content and event management, will be a plus.
- Must have experience working on digital marketing campaigns as well as managing marketing technologies.
- Strong passion in mentoring students and show genuine concern for them.
- A strong team player with good communication skills.
- Resourceful and innovative with initiative.
- Relevant qualifications in business, design or equivalent.