Web Analyst - French Speaking
Forward Role
- Knutsford, Cheshire
- Permanent
- Full-time
- Track web performance and user behaviour, identifying trends and opportunities
- Manage Google Tag Manager for efficient tracking and data management
- Set up and configure tags, triggers, and variables within GTM to ensure accurate tracking and reporting
- Deliver regular insight into KPIs such as web traffic and conversion rates
- Collaboration with marketing, commercial and product, developing data driven strategies to drive digital performance
- Drive the optimisation strategy, managing testing roadmaps – working with UX, developing hypotheses, experiment design and result analysis
- Building reports and dashboards, to show case analysis and insights to stakeholders
- Experience as a Digital Analyst, Web Analyst or similar
- Fluent in English & French – essential!!
- Experience with GA/GA4 is essential
- GTM experience is highly desirable, an understanding/awareness of tagging is essential
- Good knowledge of CRO and experimentation
- Experience working with visualisation tools such as Tableau, Power BI etc.
- Open to occasional travel to France
Forward Role is operating as an employment agency.