Sr Ad Operations Manager
The Walt Disney Company
- New York City, NY
- $97,170-130,350 per year
- Permanent
- Full-time
- In-house expert on Third-Party Ad Servers (DoubleClick DCM), Rich Media, DCO, Viewability/Fraud, Mobile App Tracking, TMS, etc.
- Work closely with management to serve as a point of contact between ad server and internal business units
- Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
- Efficiently distribute tags, trackers, and creative assets to all media partners
- Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed
- Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking
- Create process documents for all parties and make sure all parties are in alignment
- Primary contact for troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking
- Educate and assist internal/external teams on proper implementation and best practices of third-party ad serving tags and systems
- Assist in mentoring and escalation for Ad Operations Associates
- Proactively communicate with all internal teams (paid media, analytics, etc.) at the onset of a campaign to identify and implement all creative and technical requirements
- Manage relationships with external vendors to remain educated on industry trends (such as rich media partners, ad verification partners, location data partners, etc.)
- Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
- 5+ years ad operations experience either agency side or within the digital industry (inclusive of DSPs, ad serving companies, etc.), trafficking large-scale paid media campaigns
- Must have experience with direct response campaigns
- Experience coaching and leading others preferred
- Hands on expertise with DoubleClick Campaign Manager third-party ad serving required
- High level understanding in viewability & IVT, analyzing data in Integral Ad Science (IAS), MOAT and/or Doubleverify
- Experience with Mobile App Tracking solutions preferred: Kochava, Appsflyer, Adjust, etc.
- Experience with rich media solutions preferred: DoubleClick Studios, Smartly, Flashtalking, etc.
- Experience working with Javascript both for browser console QA & debugging as well as deploying custom Javascript solutions within a Tag Management System preferred
- Experience working with technology teams to develop solutions or diagnose and fix issues preferred
- Flexibility & ability to work in a fast paced and dynamic environment!
- Curiosity about process improvement and interest or experience in automation a plus
- A strong communicator with a can-do, positive attitude and a strong desire to get things done
- Sense of humor and desire to have fun!