J00002265 TG-C Senior Trade Marketing Executive - Aljunied, SG
Nala Groups
- Singapore
- $4,800 per month
- Permanent
- Full-time
Company Background: Importer & Distributor
Salary Range: SGD 3,200~ SGD 4,800
Working Location: Aljunied, SG, (Blue-DT 25）
Working Hours: 9am ~ 6pm , Mon -FriBenefit :
Activations -30% (current frequency about 1-2 small scale events per month)
1. To produce yearly activation plan presentations and suggest activities for our brands.
2. To actively look out for and search for partners to collaborate with.
3. To actively seek out alcohol related events for company to participate in.
4. To execute events independently and attention to details.
5. To visit outlets together with the sales team and to suggest how company can marketing value add to the outlet.E-commerce 30%
1. To oversee the in-house website operations independently and manage/setup other e-commerce platforms
2. To execute E-commerce monthly promotion calendar
3. To oversee all aspects of E-commerce, including but not limited to marketing plans, product management, stock management, onboarding of new products, promotions, platform campaigns, sales, deliveries, after-sales service, and other operations.
4. To activate and execute all planned promotional activities in a timely manner.
5. To grow E-commerce orders monthly across platforms.
9. To submit a monthly sales report, tracking analytics, sales, followers on platforms, reviews, feedbacks, cost of operations & recommendations to improve sales.
6. To manage all customer orders across platforms within the stipulated timelines and show excellent customer service.Artworks, Collaterals & Marketing Presentations -20%
1. To produce collateral designs for E-commerce platforms, events, activations, and outlets.
2. To do any presentation plan under marketing scopeSocial Media Management -20%
1. To submit a social media calendar plan monthly.
2. To do a minimum of three posts a week across all social media platforms, and able to write attractive description and to include related hashtag
3. To plan, execute and manage social media campaigns for company, represented brands and principal partners.
4. To plan, execute and manage boosting of monthly promotions, activations, and events.
5. To plan, execute and manage the growth of company online presence and drive traffic to all social media platforms.
6. To increase conversion rate and create engagement with followers, and to increase follower count.
8. To submit a monthly social media report, tracking analytics, follower count, engagement, data & recommendations to improve the social media pages.Requirement
Proficient in utilizing Canva or photoshop
Proficient in Microsoft Office (Word, PowerPoint, Excel)
Sense of aesthetics, copy writing and creative eye
Photography and basic photo editing skills
Excellent written and verbal communication skills
Proficiency with online marketing and social media strategy
Outgoing and friendly personality with good communication skills
Meticulous and able to meet tight deadlines
Flexible in working hours (some evenings will be required for marketing event activities.)
Interest in F&B especially alcohol will be a plus.
Up-to-date with the latest trends and best practices in online marketing and measurement
Proven events, e-commerce or social media management record would be advantageous
2-3 years of relevant Alcohol Beverage/FMCG trade experience will be a plus