Digital Marketing Manager
Key Appointments
- Leeds
- £28,000-32,000 per year
- Permanent
- Full-time
Company: James Hare
Location: Leeds City Centre
Job Type: Full-Time/Permanent
Salary: £28,000 - £32,000 plus discretionary bonus scheme
Working hours: Flexible with the ability to accrue 4 extra days, plus summer hours offered between 1st May and 31st August.
Benefits: Room for growth & professional development, additional holiday award for long service, staff product discount and Leeds Railway Station 5 min walk away.Are you a creative powerhouse with a passion for driving digital marketing strategies? Do you thrive in a dynamic environment where innovation meets brand consistency? If so, we want you to be a part of the team as a Digital Marketing Manager at James Hare.Responsibilities:Creative Direction and Strategy:
- Develop innovative ideas and concepts that align with brand objectives.
- Collaborate with the marketing teams to devise strategic marketing initiatives that captivate audiences.
- Craft and execute a comprehensive social media strategy, curating engaging content and fostering audience interaction across all platforms.
- Analyse social media performance metrics and adjust strategies to optimise reach and engagement.
- Design and implement targeted email marketing campaigns that inspire and engage audiences while maintaining brand consistency.
- Monitor, analyse, and report on the performance of email campaigns to continually enhance effectiveness.
- Keep the company website fresh and dynamic with up-to-date content, products, and visuals.
- Collaborate with website agency to drive continuous improvements to functionality and design.
- Oversee the creation of all marketing materials, ensuring alignment with brand identity across digital and print mediums.
- Approve creative outputs and refine visual branding guidelines to ensure consistency across departments.
- Ensure all creative outputs effectively communicate the desired message and adhere to brand guidelines.
- Continuously evolve the brand’s visual and verbal identity to maintain relevance and impact.
- Stay updated on the latest design and marketing trends to infuse fresh and innovative ideas into campaigns.
- Experiment with new creative techniques and digital tools to enhance marketing efforts.
- Participate in monthly discussions with the Managing Director and marketing team to review progress and refine strategies.
- Proven marketing experience with a lifestyle brand, preferably in the interior trade, fashion, or textile industry.
- Higher level education in Marketing, Communications, Design, or a related field.
- Strong understanding of brand development and multichannel marketing concepts.
- Proficiency in digital marketing tools and platforms, including CMS, Adobe Photoshop, InDesign, and Illustrator.