Digital Marketing Specialist (Performance Marketing)

• Manage the entity's social media content calendar and coordinate with the marketing agency. Manage the agreed communication plan and monthly content calendar. Ensure that the content is adapted for each relevant platform and promoted in time for specific objectives.
• Coordinate with the performance marketing team and Data Science team to ensure campaigns are performing consistently and become more effective. Understand feedback and improve content planning as well as creative output from the team.
• Coordinate with shortlisted bloggers and influencers to create more visibility and buzz for the brand
• Review and respond to marketing/campaign related comments on the entity's social platforms and provide relevant feedback to the team
• Responsible for coordinating content for and broadcasting direct communication to customers using SMS, Email, app notification channels among others, using the available digital tools
• Stay updated with latest social media trends and tools and ensure the brand’s marketing is always cutting edge and market leading.

• Graduate in Marketing & Communications, with additional courses or certifications in digital marketing.
• 2-4 years’ work experience in digital marketing.
• Experience in a youth focused, digital savvy brand is highly beneficial.
• Having mind set towards the organization’s behaviors and values in order to drive KPIs.
• Creative thinking skills.
• Demonstrated strong customer focus and open for change.
• Ability to work under pressure.
• Self-motivated individual.
• Team player.
• Savvy social interactive personality .
• Good written and spoken communication skills in English and Arabic.
• Proficient in knowledge of social and digital media platforms.
• Operational excellence in managing content calendars, coordination skills with multiple stakeholders (agency, business, vendors etc).

• Health insurance
• Learning, development and career progression

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