Senior Manager, Franchise Operations, Liaoning
Coca-Cola
- Dalian, Liaoning
- Permanent
- Full-time
- To formulate, develop and agree Territory Business Annual Plan with bottler counterpart, aligned with overall Company strategy to achieve annul objectives in assigned area sales volume and market share.
- Get commitment with responsible territory on BAP.
- Work with the bottler in implementing the programs designed to drive the profitable volume growth.
- Monitor the sales performance and review progress with the bottler on a regular basis. Identify potential volume and revenue opportunities. Recommend sale incremental plans on the active exploitation of all market opportunities in bottler sales territory.
- Responsible to support bottling partner to deliver annual business target and to ensure winning value share and execution in local markets
- Monitor and analyze daily area sales information, competitor activity and market share data, and develop necessary action plans as appropriate
- Work with Frontline Marketing to assure that the market is properly covered with effective inside and outside advertising. Ensure that local and national promotions are executed successfully by the bottler in related channel.
- Work with Commercial Integrator to implement commercial strategy and national commercial plan in local markets.
- Agree and monitor the DME expenses based on aligned sales budgets with bottler. Review and recommend on all funding requests made by the bottler to ensure well spending.
- Explore market opportunities through interpreting various sources of internal and external intelligence and information,
- Support the set up and maintenance of efficient, effective route structure for the bottler territory. Review periodically the sales progress by channels and key outlets in the market.
- Develop an accurate outlet classification and database.
- Establish professional working relationships with the bottler and key third parties.
- Develop territory operation team capability to support the business needs.
- Relevant experience of 8-10 years, preferably in the FMCG industry, have solid knowledge of Marketing and Operation, over 6 years business management skills
- Strong leadership, be resilience and work with discipline.
- Be bold and have guts to work in challenging market.
- Aspiration for development and speed to action with result oriented
- Open attitude to changes and can adapt and learn fast
- No location limit and willing to accept short-term relocation
- Excellent written and oral English & Chinese skills
- Bachelor’s degree & above