Manager, Digital Marketing & Media Buy
General Motors
- Shanghai
- Permanent
- Full-time
- Establish and manage social media matrix & touch points
- Creativity about content strategy incl. PGC, UGC and MCN cooperation to maximize exposure
- Plan and implement media buy reach and frequency to generate leads from various channels
- Drive holistic integration incl. design, plan and carry out online campaigns, and measure the performance through web analytics tools
- Analyze and interpret internal & external data (business, consumer, partners, competitors etc.) in order to identify trends and insights, develop the system for performance measures of social marketing and leads generation
- Proven relevant marketing experience in Auto & FMCG industry
- Native understanding of digital ecosystems and customer journey
- Intimate understanding of luxury business, luxury lifestyles and high net worth customers
- Solid online campaign project operation for generate buzzle or / and leads
- Ability to work in a start-up environment where personal initiative and independence is paramount for success
- Ability to concept new processes that disrupt conventional practices
- Exceptional personal communication skills in dealing with highly successful and influential customers
- Restless self-motivator
- Results driven
- Excellent leadership and communication skills