Database Marketing & CRM Developer
O2E Brands
- Vancouver, BC
- $90,000-100,000 per year
- Permanent
- Full-time
- Develop and implement marketing automation solutions using Salesforce Marketing Cloud.
- Create dynamic, personalized marketing campaigns that drive customer engagement and retention using various scripting languages
- Work closely with the marketing and technical teams to understand business requirements, translating them into solutions.
- Ensure our deliverability and domain health remain strong with an understanding of how all marketing tech stacks meet guidelines and comply with CASL, CAN-SPAM and other data and privacy regulations.
- Accountable for ensuring requirements are delivered in partnership with Business Technology. One of the key stakeholders in developing and maintaining cross-department collaboration.
- Implements established best practices and identifies opportunities and new strategies/tactics to improve Database Marketing programs.
- Supports program testing and optimization efforts, product releases, integrations with other platforms and support from a technical perspective.
- Tracks and analyzes all marketing tech stacks against business goals and objectives.
- Evaluates performance, and leads improvements and pivots when needed
- Experience configuring and setting up data models (data extensions, shared data extensions, Contact model).
- Proficiency in AMPscript, SQL, SSJS and WSPRoxy
- Build Marketing Cloud web experience (data forms, custom preference pages).
- Understanding (experience preferred) of Email / ISP Domain Health Management
- Familiarity with template design - HTML, CSS, AMPscript, SQL, SSJS and proficiency required, WXProxy is nice to have.
- Comfort working within multiple marketing tech stacks, cross-department collaboration and highly technical teams.
- Be awesome and have fun!
- Salary $90,000 - $100,000 per annum (Actual salary offered will be commensurate with education, experience and internal parity).
- The Total Compensation Package includes Extended Health, Dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.