Marketing Manager (Health Tech)

• Organic Marketing - Social Media: Develop and implement a dynamic social media strategy and calendar to engage prospective clients

• Organic Marketing - Client Newsletter: Keep prospects and clients informed with regular newsletter campaigns and automation.

• Organic Marketing - SEO: Oversee SEO strategies to ensure top ranking in search engine results and driving increased organic traffic.

• Organic Marketing - Reputation Management: Implementing strategies to monitor and enhance the company's online reputation, ensuring a positive brand image.

• Performance Marketing - Cold Email: Spearhead cold email campaigns to generate 100 demos booked per month. Manage the cold email operator.

• Performance Marketing - Partner Program: Support the growth of the partner program to foster strategic alliances, enhancing market penetration and brand visibility.

• Performance Marketing - Ads: Support ads agency with campaigns across various channels, including social, search and newsletter drops to generate leads and demos. Manage the agency of record.

• Performance Marketing - Events/Conferences/Dinners: Support in planning and execution of industry events, conferences and dinners for revenue growth.

• Department Management - Budget Management: create and manage the marketing department's budget, ensuring efficient allocation of resources to hit objectives.

• Department Management - Team Management: Supporting the growth and management of the marketing team with the in-house team, agencies and vendors. Required Skills & Experience: • Ideally 5+ years building and leading a marketing team.

• Proven track record of success in a marketing leadership role within a B2B SaaS startup or fast-paced tech environment.

• Proven track record of managing an ad spend budget and generating a strong ROI in paid search and social.

• An understanding of sales motion, partnership program as well as a product-led growth motion.

• Experience managing external marketing agencies.

• Demonstrated ability to develop and execute a comprehensive marketing strategy.

• Strong leadership skills, with experience managing and motivating a diverse team.

• Exceptional communication and interpersonal skills.

• Creativity and the ability to think outside the box.

• Familiarity with the latest marketing trends and technologies, bonus if you have experience working with Hubspot.

• Ability to use excel to generate reports and manage data for marketing campaigns.

• Process and number driven.

• You will be part of a rapidly growing SaaS company with proven product-market fit, providing an environment of accelerated career growth, and an ability to work cross-functionally.
• Work with high-achieving, intelligent, driven, and caring people, who equally concern themselves with your career growth as well as their own.
• Enjoy an autonomous environment, where you can prove you’re self-motivated, accountable, and capable.
• We’re built on data-driven innovation, fostering a performance-driven environment.
• We equip our team with the tools and feedback needed for excellence in their roles.
• We strive to maintain a diverse, inclusive and equal workplace where each employee experiences healthy challenges, leading to a sense of value and empowerment.

Meda Agency