Account Based Marketing Lead

Fortra

  • Canada
  • Permanent
  • Full-time
  • 1 month ago
Fortra is looking for an Account Based Marketing Lead to develop, support, and optimize the ABM strategy for multiple product lines. The ideal candidate will be results-oriented, data-driven, and provide creative solutions and ideas to help us meet our corporate growth goals.WHAT YOU'LL DO
  • Develop and manage the account-based marketing strategy for multiple Fortra solutions
  • Launch and manage new campaigns end-to-end including planning, executing, and reporting
  • Test and optimize existing campaigns and budgets on a regular basis to meet goals and drive results
  • Provide training and education for the sales team on how to leverage the technology and enable them with their account-based selling
  • Work with the marketing operations team on system integrations with the 6sense platform including D365, HubSpot, Google Analytics, and Drift
  • Perform market analysis to identify the niches and best fit accounts we should be focusing on
  • Create and refine the campaign target audiences and ICPs (Ideal Customer Profile)
  • Develop robust reporting to help us track how our account-based efforts are influencing conversions, opportunities, and won deals
  • Collaborate with marketing and sales leadership to align on account-based goals and strategy
  • Develop playbooks to align content and outreach with where accounts are at in the buyer journey
  • Continuously educate the marketing and sales teams by researching ABM best practices, tactics, and strategies
QUALIFICATIONS
  • Bachelor's degree in marketing or related field
  • 3+ years of marketing experience
  • Strong knowledge of 6sense or similar ABM intent tool
  • Experience working in a hi-tech organization is a plus
  • Strong organizational and communication skills

Fortra