Account Based Marketing Lead
Fortra
- Canada
- Permanent
- Full-time
- Develop and manage the account-based marketing strategy for multiple Fortra solutions
- Launch and manage new campaigns end-to-end including planning, executing, and reporting
- Test and optimize existing campaigns and budgets on a regular basis to meet goals and drive results
- Provide training and education for the sales team on how to leverage the technology and enable them with their account-based selling
- Work with the marketing operations team on system integrations with the 6sense platform including D365, HubSpot, Google Analytics, and Drift
- Perform market analysis to identify the niches and best fit accounts we should be focusing on
- Create and refine the campaign target audiences and ICPs (Ideal Customer Profile)
- Develop robust reporting to help us track how our account-based efforts are influencing conversions, opportunities, and won deals
- Collaborate with marketing and sales leadership to align on account-based goals and strategy
- Develop playbooks to align content and outreach with where accounts are at in the buyer journey
- Continuously educate the marketing and sales teams by researching ABM best practices, tactics, and strategies
- Bachelor's degree in marketing or related field
- 3+ years of marketing experience
- Strong knowledge of 6sense or similar ABM intent tool
- Experience working in a hi-tech organization is a plus
- Strong organizational and communication skills