Manager, Consumer Insights
Vancity
- Vancouver, BC
- $91,000-136,400 per year
- Permanent
- Full-time
- Proactively consult with internal clients to develop and refine business strategies based on consumer insights, providing strategic and actionable recommendations from the synthesis of a variety of qualitative and quantitative research sources.
- Lead the design of consumer research studies and data analyses, and manage external vendors, to understand emerging market trends, consumer preferences, and competitive landscapes utilizing a variety of traditional and leading-edge research methodologies and tools/technology.
- Create insightful reports and presentations tailored to different internal client groups, ensuring effective communication of findings, strategic implications, and recommendations across all levels of the organization, and do it in a way that inspires confidence and demonstrates strategic thinking at a high-level within the organization.
- Lead and mentor a team of experienced research and service design consultants, inspiring them to develop to the best of their abilities, foster their professional development and ensure the highest quality outputs for internal clients.
- Bachelor’s degree in Marketing, Business, Statistics, or a related field
- 8+ years in the consumer insights & market research field utilizing customer segmentation, CX/UX, brand health, ad tracking, NPS/customer satisfaction, voice of the customer and/or product development research methodologies and tools.
- Team leadership experience, with the ability to motivate performance and skills development.
- Excellent stakeholder consultation skills to uncover clear research objectives and guide end-users through resulting insights to inform business decisions.
- Demonstrated ability in developing clear narratives and storytelling, translating complex data into easy to understand, actionable insights – both visually and verbally.
- Strong analytical skills and proficiency in data analysis tools and methodologies.
- Strong project management skills and ability to juggle multiple projects, timelines, and stakeholders.
- Strong business acumen, strategic and critical thinking skills to proactively identify ways that consumer research can best support business plans.
- Working knowledge of Qualtrics, PowerBI, Recollective tools an asset.
- We are the largest private-sector
- New employees receive between three to four weeks of vacation allowance per calendar year, and the number of vacation days grows — to a maximum of six weeks per year — as their length of service increases. In addition, full-time, permanent staff may be able to purchase extra days of vacation through our flexible benefits package.
- In addition to the 10 statutory holidays in British Columbia, Vancity provides an additional three statutory holidays. We offer care days for periods of short-term personal illness or emergency family illness, plus opportunities to take unpaid leave for a variety of reasons.
- Our health care & dental benefits offer three levels of health care and dental coverage for you to select from. These benefits will also be effective immediately based on your hire date.
- We understand that retirement means different things to different people and at Vancity we will offer you a Defined pension plan that pays you a retirement income for life.