Marketing Specialist (Brand Development and Sales) (Hybrid Remote)
EMETemployment
- Toronto, ON
- $40,000 per year
- Permanent
- Full-time
Job Order ID: 7621
Employment Type: Yearly Salary
Salary: $40000/Yr
Web Publication Date: 4/11/2024
Job Location: Toronto
Brief Description:Our employer is a financial services company seeking an individual for a role will primarily focus on brand development and sales support.
Job Function:NOTE: THIS IS A HYBRID/REMOTE POSITIONThe result being to ensure Advisor's schedule is filled with interested, qualified clients and prospects to talk to and meet.This is a remote position, however, applicants must be willing and able to attend their marketing events and come into the office for meetings as needed.Responsibilities:
- Develop, implement, and execute strategic marketing plans to attract potential customers and retain existing ones.
- Gain basic knowledge of the company's products, services, offerings, and activities.
- Drive lead generation efforts through various channels, including digital marketing, events, partnerships, and more.
- Enhance brand awareness and recognition through targeted marketing campaigns and initiatives.
- Create and manage marketing collateral across multiple platforms, including the company website, social media channels, newsletters, printed materials, giveaways, videos, and more.
- Collaborate with the Investment Advisor, to ensure alignment of marketing strategies with business objectives.
- Analyze marketing performance metrics and provide regular reports to management, identifying areas for improvement and optimization.
- Stay updated on industry trends, market dynamics, and competitor activities to inform marketing strategies and tactics.
- Develop and manage various prospecting lists.
- Support in the production of seminars that attract the type of people the advisor would like to do business with.
- Set appointments with seminar attendees.
- Make cold calls to precisely targeted lists.
- Follow up on incoming leads.
- Send out approved direct mail campaigns and follow up on responses with the intent to set appointments with qualified prospects.
- Enhance current relationships with current clients in a manner that leads to referrals.
- Other duties as assigned.
- Ability to come into the office when needed as well as attend our marketing events.
- Proven experience in marketing, with a focus on brand development and sales support.
- Strong understanding of marketing principles, strategies, and tactics.
- Creative thinker with a passion for innovation and problem-solving.
- Ability to work effectively and orderly keeping track of items requiring follow-up and follow-through.
- Proficiency in marketing tools and platforms, including but not limited to CRM software, email marketing software, social media management tools, and analytics platforms.
- Knowledge of financial industry and investment products is a plus
- A high "likability factor'' is essential.
- Exceptional communication and interpersonal skills characterized, most notably, by a generous and outgoing personality.
- Competitive salary starting at $40,000
- KPI-based Bonus structure
- Health insurance
- Professional development opportunities