Marketing Director, Shopper Marketing
Coca-Cola
- Toronto, ON
- Permanent
- Full-time
- Lead customer growth and own a portfolio of customers
- Lead the implementation and execution of the overall strategy for Canada in collaboration with Customer and Commercial teams
- Lead total beverage strategy in Canada and execution per subchannel in collaboration with Sales Leadership, Commercial, and Brand Partners
- Own customer's long-term planning process and build annual marketing calendar
- Leverage and scale insights to educate and influence customer and build compelling selling stories
- Steward value of Coca Cola Canada Bottling Ltd marketing strategies
- Influence and leverage internal tools and resources to support customer strategy (e.g. via channel, assets, brand)
- Contribute to the long-term and short-term planning of the retail strategy, consumer missions, and marketing plans, utilizing data-driven consumer insights.
- Create occasion-based strategies and partnership marketing programs grounded in consumer insights, tailored to meet both Coca-Cola and trade partners' needs.
- Collaborate with various internal and external stakeholders, including Brand & Category Commercialization teams, to develop insight-driven marketing programs aligned with consumer targeting and customer strategies.
- Manage marketing budgets, ensuring efficient allocation of resources and strong return on investment for all marketing activities.
- Strategize, develop, and execute channel and customer promotions/programs that leverage brand concepts and consumer insights to boost consumer preference and customer engagement.
- Conduct customer business assessments and identify value opportunities.
- Act as a marketing generalist, overseeing consumer insights, industry trends, innovation, consumer initiatives, and media leadership within the defined customer portfolio.
- Execute consumer and customer programs related to Coca-Cola properties (e.g., Olympics, World Cup) to meet brand and business objectives.
- Prepare comprehensive reports and presentations, effectively communicating research findings, consumer insights, and actionable recommendations.
- Develop marketing materials (e.g., point of sale, sales support materials, implementation guides) to facilitate effective communication of promotions.
- Craft creative briefs that clearly outline communication objectives and success criteria, guiding agency work and creative development.
- Collaborate with business development teams to identify and present new customer business opportunities.
- 25% travel
- 8+ Years experience, preferably in marketing in fast-moving consumer packaged goods (FMCPG) industry or agency
- Strong leadership skills and influencing ability
- Demonstrated experience in digital marketing, particularly within the CPG industry
- Experience in marketing materials development is an asset (including knowledge of marketing materials production processes, not limited to briefing, creative review, and production management)
- Intermediate to Advanced MS PowerPoint, Word and Excel skills
- Retail and Food Service On-Premise (FSOP) experience is an asset