Paid Search Specialist
Hootsuite
- Vancouver, BC
- Permanent
- Full-time
- Strategically plan and set up targeted advertising campaigns to maximize efficiency and effectiveness
- Ensure campaigns are well-organized, with ad groups and keywords appropriately grouped for optimal performance.Conduct regular SQR analyses to refine SEM campaigns, including optimizing keyword lists, adding negative keywords, and customizing ad copy
- Utilize SQR findings to enhance campaign performance and increase ROI
- Implement and manage advanced bidding strategies to optimize ROI while maintaining market competitiveness
- Continuously monitor keyword performance and adjust bids to align with campaign objectives and budget constraints
- Balance bid costs with desired ad placements and optimize for maximum ROI
- Help track key performance indicators (KPIs) such as conversions, ROAS, CTR, CPC, and AOV to evaluate campaign success
- Identify trends, patterns, and anomalies in performance data to provide actionable insights and data-driven recommendations to stakeholders that will improve and enhance campaign performance
- Generate comprehensive performance reports, highlighting key metrics and campaign progress
- Provide actionable insights and data-driven recommendations to stakeholders for continuous improvement and to enhance campaign performance
- Work closely with other marketing teams to ensure alignment of paid search strategies with broader marketing goals
- Collaborate with the creative team to develop effective ad creatives and landing pages that resonate with target audiences
- Keep abreast of industry trends, competitor strategies, and market changes to stay ahead in the paid search landscape
- Apply market insights to optimize campaigns and explore new growth opportunities
- Significant hands-on experience in managing and optimizing SEM campaigns, particularly in Google Ads and Bing Ads
- Proficiency in analyzing performance metrics (such as CTR, CPC, ROAS, and conversions) and making data-driven decisions
- Demonstrated ability in conducting keyword research, analysis, and optimization to enhance campaign performance
- Familiarity with digital marketing tools like Google Analytics 4, SEMrush, or similar platforms
- Experience in bid management and optimization for maximizing ROI
- Ability to generate detailed performance reports and effectively communicate insights and recommendations
- Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
- Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
- Curious. You are always learning and seeking ways to make things better.
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.