Vice President of Marketing
Churchill Downs
- Louisville, KY
- Permanent
- Full-time
- 401K plan with company matching
- Employee Stock Purchase Program
- Health, dental, and vision insurance
- FSA and HSA with company contribution to HSA
- Tuition reimbursement and tuition discounts
- Be part of a growing and exciting industry!
- Professional development
- Develop and implement comprehensive marketing goals and strategies to drive revenue growth and increase market share for the casino operations.
- Lead a team of marketing professionals to execute marketing campaigns across various channels, including digital, social media, print, and television.
- Collaborate with senior leadership to define marketing objectives, budgets, and key performance indicators (KPIs).
- Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive threats and products as they pertain to the industry.
- Provide analysis and recommendations that introduce new opportunities for revenue generation and cost reduction.
- Manage all direct marketing coordinators and the loyalty program, which includes all new card acquisition campaigns.
- Oversee the development of creative assets, including advertising materials, promotional collateral, and digital content.
- Review activities in the player club, entertainment/special events and other marketing operations in order to gauge and augment revenue spend levels, operations optimization and other conditions which influence quality guest service and profitability.
- Analyze financial results of marketing programs and reviews all marketing activity to effectively manage expenses within budget.
- Must be capable of creating marketing programs e.g., bounce back, reactivation, decliners, and will be responsible for segmenting the database appropriately.
- Manage relationships with external marketing agencies, vendors, and partners to ensure the successful execution of marketing initiatives.
- Stay informed about industry regulations, compliance requirements, and best practices to ensure marketing activities adhere to legal and ethical standards.
- Cultivate a culture of innovation and continuous improvement within the marketing team, encouraging creativity and resourcefulness.
- Represent the company at industry events, conferences, and trade shows as needed to network with key stakeholders and promote brand visibility.
- 7-10 years of progressive marketing experience, with at least 5 years of experience in a leadership role within the casino industry. Master's preferred.
- Bachelor's degree in Marketing, Business Administration or related field.
- Demonstrated leadership and management abilities, including effective communication and presentation.
- Proven track record of developing and executing successful marketing strategies that drive revenue growth and increase brand awareness.
- Strong understanding of casino industry trends, consumer behavior, and competitive dynamics.
- Strategic and analytical thinker with a data-driven approach to decision-making and problem-solving.
- Ability to thrive in a fast-paced and dynamic environment, managing multiple projects simultaneously while meeting deadlines.
- Proficiency in marketing analytics tools, CRM systems, digital marketing platforms, and other necessary computer applications
- Knowledge of regulatory requirements and compliance standards applicable to marketing within the casino industry.
- Strong business acumen and financial literacy, with experience managing marketing budgets and resources effectively.
- Must obtain valid gaming license where applicable.