Product Marketing Manager
Vention
- Montreal, QC
- Permanent
- Full-time
- We make our clients successful - we do what’s right for our customers, even when it makes our roles more challenging.
- We execute and deliver - we set ambitious goals for ourselves and are energized about meeting them.
- We debate, then commit - we challenge our own perspectives and ideas in pursuit of the best solutions.
- We innovate to inspire - we value innovation in products, user experiences, and business practices.
- We collaborate to achieve more - we work as one team to achieve more than we would on our own.
- We empower our people to reach their full potential - we hold ourselves to high standards but know when to celebrate progress & achievements
product Marketing, you will be responsible for product marketing related to the
Vention platform and applications, from a messaging and positioning point of view to
executing launch campaigns. This position has one direct report: a product marketing
specialist. We are looking for someone who wants to build the product marketing
function in a fast-growing environment. More specifically, you will:Product Marketing
- Lead product marketing for Vention core software products (i.e., MachineBuilder, MachineLogic, MachineCloud, MachinePortal, etc.), and applications - including technical messaging, value proposition positioning, takedown statement, etc.
- Define and execute a go-to-market strategy for new applications and software/feature launches, including target audience, channel selection, campaign format, co-marketing opportunities, and planning to make the launches pertinent all year long.
- Develop a clear product strategy that aligns with the company's overall goals and objectives, ensuring the product meets customer needs and drives business growth.
- Lead “Marketing” deliverables of the TMP process for new software/feature and application launches.
- In collaboration with Product Managers, maintain competitive intelligence on competitor’s products and their evolving go-to-market strategies. Also, stays updated on industry developments, competitor activities, and customer feedback to inform product decisions.
- Working closely with Sales stakeholders, benchmark and provide pricing guidance for Vention’s Saas and applications offering to the organization.
- Support Annual Product Roadmap, and Quarterly Product Review (QPR), bringing market intelligence and feedback to new product investment decisions.
- Work with brand marketing to support the Analyst Relation playbook, educating the market on Vention's platform, application, and product offerings.
- Act as a technical authority within the marketing team, providing input and reviewing copywriting, visual selection, etc.
- Suggest asset types per launches (ex: carrousel, photos, videos) and ensure proper exécution.
- Support various brand, event, and content initiatives, bringing product and industry expertise forward.
- Strong analytical skills to understand and identify patterns, conclude on AB testing, and leverage user feedback to optimize the product and improve user experience continuously.
- Cross-functional collaboration skills to work with sales enablement to educate Account Executives on product offerings (i.e., value proposition, competitive positioning, takedown statements, etc.).
- Strong communication skills to clearly articulate the product vision, strategy, and updates to internal teams, stakeholders, and customers.
- Strong presentation and storytelling abilities are essential in conveying the product's value proposition and gaining stakeholders' buy-in.
- Bachelor’s degree in marketing, Engineering, or equivalent.
- 8 years of product marketing experience in the context of a rapidly growing Saas company, robotics or automation.
- Strong work ethic and a "can-do" attitude.
- Experience in competitive intelligence in the context of technical/engineering products.
- Experience in subscription-based pricing, including bundling and packaging.
- Strong organizational skills and capacity to thrive in a fast-paced environment.
- Knowledge of both official languages is a must.
- Flexible paid time off and remote work policies
- Complimentary beverages and snacks so that you are fueled and ready for your day
- Global comprehensive health plans so you feel your best
- Career growth opportunities. Your future matters.
- Fun-filled social events curated based on diverse interests for our team to celebrate together. From sponsored sports teams to trivia nights
- Time off to volunteer and give back to your community.
- Initial Call
- Meet the Team
- Challenge
- Decision & Offer