Marketing Coordinator

  • Toronto, ON
  • Permanent
  • Full-time
  • 1 month ago
About The National Ballet of CanadaThe National Ballet of Canada is one of the most exciting, innovative arts institutions in Canada, and among the top ballet companies in the world. Since its establishment in 1951, The National Ballet of Canada is celebrated for its remarkable dancers and diverse repertoire of traditional full-length classic ballets and cutting-edge contemporary work by world-renowned choreographers and designers. Our Education and Community Engagement programmes are designed to cultivate an interest in the arts and promote dance to youth and broader communities.Executing world-class, unforgettable performances and challenging our audiences is at the core of what we do, none of which would be possible without a talented and passionate team of employees. We persist to create an environment that encourages our artists and employees to realize the fullest extent of their talents in an inclusive workplace.Interested in being at the forefront of innovation in the performing arts industry? Join our team of trailblazers and experience the magic that defines our institution.About the PositionReporting to the Senior Manager, Sales and Marketing, the Marketing Coordinator joins a dynamic team committed to creating stellar marketing campaigns to promote The National Ballet of Canada to new and existing audiences and achieving box office revenue targets. This is a great opportunity for someone starting their career in marketing with an interest in the arts and a flair for organization and relationship building. The Marketing Coordinator plays a key role in facilitating the implementation of marketing and sales initiatives to multiple channels and works closely with the Communications and Audience and Donor Services teams.Key Responsibilities
  • Manage deadlines and approvals for all marketing materials and ensure materials go to print as needed
  • Work with the Web & E-communications Coordinator to circulate email communications for approvals and edits
  • Work with the Senior Manager, and Data Analyst to produce accurate customer data for mailings, emails and social media campaigns
  • Assist in implementing initiatives to target new and existing audiences to achieve sales and admission targets through single ticket and subscription campaigns
  • Assist with the management of external vendors such as printers, out of home specialists and media agencies
  • Work with colleagues to collate approvals and edits for cross-departmental collateral, including but not limited to, house programmes, brochures and web pages, to ensure materials are delivered to meet tight deadlines
  • Assist in fulfilling paid online ad campaigns including Meta and Google placements
  • Assist with the creation of season business plans and analyze campaign results
  • Assist in compiling reports as required for the Director of Marketing and Communications
  • Coordinate marketing expense budgets and provide regular reporting on income and expenses
  • Ensure accuracy of all sales reporting
  • Other administrative tasks and duties as required
Working Conditions
  • Primarily work out of main office, The Walter Carsen Centre, located at 470 Queens Quay West, Toronto
  • Occasional work out of the Four Seasons Centre for the Performing Arts, located at 145 Queen St West, Toronto
  • Hybrid work environment; minimum three (3) days a week in office and remotely from home two (2) days a week, subject to change

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