Director, Performance Marketing
Scribd
- Canada
- $150,000 per year
- Permanent
- Full-time
- Develop and implement digital performance marketing strategy, bringing a world-class knowledge of the digital marketing landscape and a deep understanding of our customer and product offering
- Utilizing data-driven insights to reallocate spend and optimize return on investment continuously
- Work closely with the product team on developing marketing technology and user experience enablers for an efficient growth pipeline
- Align marketing efforts around the biggest opportunities on our product roadmap; mobilize cross-functional teams to execute them
- Develop paid channel strategies and allocate budgets across channels to drive growth
- Lead the team of channel owners to drive best-in-class execution across channels, including Paid Social, SEM, Affiliate, Influencer, and other channels
- Test new and emerging channels, with the aim to capitalize on unseized market opportunities
- Partner with Brand and Creative teams to produce effective and brand-aligned creative assets that utilize best-in-class paid marketing creative tactics to drive strong engagement and conversion
- Lead and inspire a team of growth marketers, providing guidance and fostering a culture of learning and performance
- Collaborate with cross-functional teams (Brand, Product and Analytics) to ensure cohesive execution of growth strategies
- 7+ years of experience leading performance marketing teams, managing 8-figure annual budgets at a B2C company
- Deep level of specialization with SEM and other direct response channels, with hands-on experience running campaigns and developing strategies
- World-class understanding of best practices within the digital marketing space, including paid social, SEM, affiliate, and influencer channels
- Proven success in a leadership role driving rapid growth over a multi-year period
- Solid understanding of creative best practices, and experience implementing effective processes for collaboration and iteration between marketing buying and creative teams
- Strong command of marketing unit economics, incrementality, and financial concepts such as LTV/CACDeep understanding of marketing attribution and incrementality.
- Experience with Media Mix Modeling (MMM) is a plus
- Analytical mindset with the ability to interpret and apply data insights
- Excellent communication and collaboration skills
- Customer-obsessed mindset
- Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
- 12 weeks paid parental leave
- Short-term/long-term disability plans
- 401k/RSP matching
- Tuition Reimbursement
- Learning & Development programs
- Quarterly stipend for Wellness, Connectivity & Comfort
- Mental Health support & resources
- Free subscription to Scribd + gift memberships for friends & family
- Referral Bonuses
- Book Benefit
- Sabbaticals
- Company wide events
- Team engagement budgets
- Vacation & Personal Days
- Paid Holidays (+ winter break)
- Flexible Sick Time
- Volunteer Day
- Company-wide Diversity, Equity, & Inclusion programs